Birla Cellulose hosted a Hub Development meet with brand Liva at Bhagalpur. The meet focused on the growth of the hub through innovations in saris, dress materials in stoles. This meet takes forward Liva’s initiative of providing innovation, technical, product and marketing solutions for the value chain, buyers, exporters and brands across the country.

The objective of the meet was to create awareness about emerging trends in women’s apparel, changing needs of consumer and growing environmental concerns. It also aimed to highlight opportunities for yarn partners and weavers to grow their business with Liva. Buyers representing prominent brands were present for the conclave.

The meet showcased innovative ranges of yarns, fabrics and saris by Liva’s esteemed partners. These products were appreciated for their superior hand feel and luxurious softness. Partners of the event were particularly excited about the possibilities of innovation in the segment besides processing and marketing support by Birla Cellulose.

Birla Cellulose aims to support the sustainability movement in India. Now, with the entry of Liva, saree too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics.