FW
India’s viscose yarn imports sees a huge rise
There is a huge jump in India’s imports of viscose yarn compared to the previous year. This is hurting domestic yarn manufacturing spinning mills. Domestic spinners want to be able to buy viscose fiber at international prices and protection from low-priced yarn imports.
The main reason for the increase in viscose yarn imports is the lower material cost for Chinese and Indonesian spinning mills, from where most of the imported yarn is originating. In recent years, demand and use of viscose products has increased in the Indian textile industry, as the sector is slowly and gradually moving toward making more blended products both for domestic and export markets in line with changing fashion trends. Viscose products (including fiber, yarn, and fabric) are playing a major role in the growth of the overall textile manufacturing sector, within both the manmade fiber and the blended product space. Due to this growing momentum in viscose use, several new capacities have been added in the viscose segment with considerable investments, creating a lot of job opportunities across India. Even new technologies like air jet spinning have been introduced in the domestic viscose spinning segment.
Viscose use remains below one-tenth of cotton consumption or production in India.
Export avenues await India
If India can exploit its competitive advantage in the machinery, chemical and textile sectors, the country has great opportunities in the export market.
This will help the country explore the opportunities generated by the ongoing trade standoff between the US and China and narrow its trade deficit. This is especially true of products related to minerals, machinery, mechanical appliances and their parts, electrical machinery and equipment, chemicals, synthetic fibers and textiles.
Escalation in global trade tensions is a recent factor and India has been attracting better investments in manufacturing over the past four years. For instance FDI from China in Indian metallurgical industries rose around five times in fiscal ’19 and three times in the renewable energy and services sector. Similarly, FDI from the US in the Indian software and hardware industry rose more than three times in fiscal ’19. Metallurgical industries, education and power sectors also saw a spike in FDI from the US.
However the extent to which India can increase exports depend on market access, cost competitiveness of the product in comparison to the alternative in different markets and the generation of an adequate export surplus. For instance, exports of India’s major export commodity, steel, to the US have fallen by 35 per cent due to the imposition of the additional tariff of 25 per cent on steel imports by the US.
A pheonmenonal response to Gartex Texprocess India on the first day
"Messe Frankfurt India and MEX Exhibitions jointly launched Gartex Texprocess India in New Delhi today. The comprehensive exhibition on garment & textile machinery, fabrics, accessories and allied industries welcomed thousands of trade visitors on its opening day, and is expects an even higher footfall over the coming two days."
Messe Frankfurt India and MEX Exhibitions jointly launched Gartex Texprocess India in New Delhi today. The comprehensive exhibition on garment & textile machinery, fabrics, accessories and allied industries welcomed thousands of trade visitors on its opening day, and is expects an even higher footfall over the coming two days.
The fair was inaugurated with the unveiling of a special art installation of a denim-wrapped car by Denim manufacturer’s Association of India alongwith Gaurav Juneja, Director, MEX Exhibitions; Himani Gulati, Director, MEX Exhibitions; Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings; and Michael Janecke, Director Brand Management (Technical Textiles & Textile Processing), Messe Frankfurt GmbH. highlighting India’s competitive position as a world-player and second largest producer of denim fabric.
Coving the entire textile and apparel value chain
The three-day exhibition covers the entire textile and apparel value chain within its six dedicated zones including
- Embroidery Zone, Garmenting & Apparel Machinery Zone, Digitex Show and Fabrics & Trims Show, India Laundry Show and the Denim Show with several brands launching new technologies within these segments. Covering this ambit, over 200 exhibitors and 400 brands, including some of the leading names in the industry such as Creora, Arvind, Raymond UCO, R Elan, Jindal, Mouvent, Ramsons, Dupont, Epson, HP, Mouvent, Konica Minolta, Colorjet, Mimaki, Kornit Digital, Madeira, Coats India, Mehala, Fabcare, Veit, Primus, Ginni, Oswal, Reliance, Orange O Tec will showcase the best of their innovations, designs and products under one roof.
The three-day trade fair also includes special features within the Denim Show such as Denim Applications, Denim Trends and Circular Trends Zone. While Denim Applications is a point of exhibit for various items covered in denim fabric, Denim Trends displays two themes – ‘Explorer’ and ‘Fashion-Conscious to Conscious-Fashion’ – by Raymond and Arvind respectively. Circular Trend Zone features a circular denim collection showcased by a fashion designer.
Interactive sessions on Circular Fashion
The third day of the fair will host a series of interactive sessions on the theme of ‘Denim Industry In Line With Circular Fashion.’ These sessions aims to draw the attention of industry leaders towards the need for being environmentally-conscious in this ever-expanding industry. Eminent personalities from the denim industry expected at the talk-session include Arvind Mathur, CEO, Raymond UCO Denim Pvt Ltd; Manish Kapoor, Chief Business Officer, Pepe Jeans London; Sumit Shah, Co-Founder, Director- Operations & BOHECO Textile, Bombay Hemp Co Pvt Ltd; Kriti Tula, Co-Founder & Creative Director, Doodlage; and Turbaashu Bhattacharya, Business Head, Roserve Enviro Pvt Ltd.
Besides the Denim Manufacturers Association (DMA), the trade fair is also supported by the Clothing Manufacturing Association of India (CMAI) and Screenprinting & Graphics Association of India (SGAI).
Beach show SwimShow, Cabana curates great brand mix
SwimShow and Cabana were held in the US, July 13 to 16, 2019. At these beach wear and resort wear shows, buyers saw the looks on the models and were drawn to the versatility of the items and, especially, to the fact that they were made of biodegradable fabrics. Laser-cut beach cover-ups also garnered attention.
Cabana brought together an exceptionally curated brand mix and a refined selection of trend-dictating premium buyers and influencers and provided attendees the opportunity to take cues from the world’s most inspirational jet set destinations, and exhibited top fashion, swim and travel lifestyle apparel, as well as accessories, jewelry and footwear. Cabana is the answer to the beachwear industry’s call for a new trade show format--a well-edited show with a sense of discovery and a refreshing, inspiring environment to shop in. The show environment is inspired by the best beach resorts around the world. While inspiration is an important aspect, comfort is also at the top of the list. Cabana is a place where brands and buyers can do business but also reunite and relax. Service is taken into consideration in all aspects of the show whether it’s golf carts between venues, creative food options, or a personalized bracelet instead of a badge.
Ethics and responsibility drive young luxury shoppers
Deloitte's latest millennial survey finds ethics and responsibility are often the differentiators for young shoppers of luxury fashion. Around 36 per cent of respondents said they have started or deepened a relationship with a brand because of its ethical behavior. Another 37 per cent stopped or lessened one because of unethical practices.
P.J. Smith, fashion policy director for the Humane Society, believes that corporations are eager to better serve a new, more socially engaged generation of shoppers. They're not just making changes that cater to young shoppers' tastes, but also taking to social media to boost awareness and engage with this generation more directly.
In December, more than 40 luxury brands signed the Fashion Industry Charter for Climate Action and committed themselves to a series of ambitious UN-backed initiatives. Most notably, charter members have pledged to build an emission-free supply chain by 2050.
Ralph Lauren will set climate action goals by year's end, Prada will no longer use fur, and Kering will only employ models over the age of 18. Some of these moves are the direct result of top-down pressure. Fur, for example, has been labeled as controversial to illegal in certain regions. It is already banned in Los Angeles and West Hollywood, while is about to be banned in California next. When Prada eliminated fur back in May, the Italian luxury brand joined Burberry, Chanel, Coach, Michael Kors, and others. Canada Goose - one of fur's few remaining champions - is facing renewed controversy as the Federal Trade Commission is investigating its claims of ethical sourcing.
Skechers partners with solutions provider for seamless retail
Skechers has partnered with Aptos to provide consumers with a seamless experience across its direct-to-consumer sales channels. With a singular platform to track customers, products and orders, the brand plans to see faster checkout and personalized consumer engagement. Skechers will also benefit from Aptos’ mobile checkout software, which allows transactions to be processed by associates anywhere, at any time. This will eliminate dependency on finicky WiFi connections driven by unreliable servers, ensuring efficient transactions that aren’t dependent on outside factors. The partnership will deploy new point of sale technology, provide sales audits, and leverage Skechers’ microservices-based SaaS platform. Aptos will help Skechers enhance its omnichannel and retail infrastructure. Skechers has chosen Aptos as a technology partner in improving the infrastructure and efficiency of Skechers’ direct-to-consumer operations.
Skechers is a US-based footwear brand with a diverse array of offerings. Skechers’ sales in the second quarter rose 11 per cent. Aptos, a retail technology solutions provider, has decades of expertise supporting industry-leading footwear retailers. It has the ability to implement software on a global stage with a single master configuration, solutions that are proven at scale and functionally robust. In addition Aptos invests in innovation, including modern, API-driven architecture.
US hopes for bigger trade with Pakistan
The US wants to increase its trade with Pakistan four-fold. This doubtless means increasing US exports but Pakistan needs a significant boost to its export economy before it is in a position to increase its purchases significantly. Pakistan’s exports contracted by 0.2 per cent year over year in the 12 months to May 31, following a 0.9 per cent annual decline in the prior three years. The US accounted for 16.6 per cent of the total, and managed to increase by 5.8 per cent in the past 12 months.
The major challenge in increasing imports from Pakistan will lie in either diversifying its exports to the US, or significantly eating into the market share of other countries supplying the US. In aggregate the apparel and textile industries accounted for 37.8 per cent and 35.1 per cent respectively of all US imports from Pakistan in the 12 months to May 31. Given Pakistan accounted for just 1.7 per cent of US apparel imports and 8.4 per cent of textiles there may well be room for increased market share.
Levi Strauss’ imports of apparel and textiles from Pakistan in the second quarter rose 101.5 per cent. JC Penney’s imports rose 13.3 per cent while Adidas’ imports grew by 9.9 per cent.
Meridian Specialty Yarn opens yarn dyeing plant in the US
Meridian Specialty Yarn has opened a high-tech yarn dyeing plant in the US. This is the first yarn and fiber dyeing operation to be built in the US in more than two decades and offers the only tow-dyeing capacity in the country. Previously, producer-dyed acrylic tow was being imported. This is one of the only green field yarn and fiber wet-processing plants to be built in the United States in a generation. It’s a showcase for next-generation yarn dye technology. Meridian now has the capability to process every dyeable fiber in various forms, including yarn, tow and top. The company has the ability to chemically treat or dye all fiber substrates, ranging from cellulosic and animal fibers, to polyester, nylon and dyeable aramids. Most dye houses specialize in certain products, but Meridian is now in a position to source from all over the world, from every type of textile fiber, supporting a wide array of end uses. The plant uses next-generation technology, machines, controls and robotics for package, top and tow dyeing. This is probably North America’s most modern manufacturing operation for dyeing technology and robotic support equipment.
The new plant also reflects a large investment in sustainable technologies and processes. The end result is a facility that operates with considerably less environmental impact than traditional yarn dyeing operations.
Levi’s to retail through Target
Target will now sell Levi’s jeans in the US. The retailer will start carrying the brand’s core line in 50 stores. The stores slated to get the merchandise will be mostly near college campuses as well as in busy urban areas. Target first began carrying Levi’s Red Tab line in about 20 stores. Based on its success, the retailer decided to bring it to more stores. The assortment has been expanded to also include women's apparel.
As Levi’s jeans lost shelf space at hundreds of shuttered Sears stores, it's been searching for other places to sell its jeans. With department stores such as JC Penney struggling, Target is regarded as more of a fashion destination, especially among younger shoppers. And Target is still growing in terms of sales and stores while others are shrinking. For Target, landing Levi’s core line adds fashion credibility. Levi’s is the most searched brand on Target.com for jeans. This partnership is an example of how Target continues to offer a curated assortment of highly relevant and premier national brands like Levi’s, while also offering in-house brands that Target has rolled out in recent years to refresh and update its assortment.
Levi’s is also exploring other avenues for distribution. It has expanded its premium business with Bloomingdale’s and Nordstrom. It has also been testing in-store shops in six Macy’s locations.
WTO ranks Bangladesh second in export growth among emerging economies
Bangladesh has secured second position in export growth among emerging economies. So says the World Trade Organisation index. Vietnam leads the tally with 14.6 per cent growth while Bangladesh attained 9.8 per cent growth. The figure is 5.7 per cent for China and 5.3 per cent for India. Mexico has a 4.5 per cent export growth, UAE 3.7 per cent, Turkey 2.4 per cent, Brazil 1.9 per cent and South Africa 1.5 per cent.
Bangladesh’s exports of apparel and clothing trebled between 2008 and 2018. Readymade garments are still the main driving factor for Bangladesh’s export growth with its increased stake in the global market. Due to the ongoing tariff war, a significant volume of trade has relocated from China to other countries but Bangladesh has been unable to capture a significant portion of it despite being an attracting sourcing destination. One reason could be poor delivery capacity. Another is the appreciation of the currency against the dollar, which has eaten up Bangladesh apparel makers’ competitive edge in global markets. In comparison, Vietnam has moved faster in producing goods which are being relocated from China and has the advantages of a shorter lead time, better logistic support and a bigger port capacity.












