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Thursday, 25 November 2021 13:36

US apparel retailers record strong sales

  

US apparel sellers are seeing customers returning to stores. Customers returning to schools and offices are shopping more at physical stores following the easing of Covid curbs. People stuck at home during lockdowns turned to comfortable joggers and sweatshirts, but reopening of schools, workplaces and public spaces following vaccinations has prompted them to splurge again on street wear, including jeans and shirts. The start of holiday season has been promising. Customers have come out early to shop and have been responding well to assortments. Retailers have shrugged off holiday inventory concerns, confident they have ample goods despite port congestion and some factory closures. American department store chains delivered strong results for the fiscal third quarter.

American Eagle Outfitters’ inventory at cost at the end of the third quarter increased 32 per cent as it deployed pricier air freight to navigate global supply chain issues. The apparel chain has been beefing up its logistics game. Total net revenue increased 24 per cent from a year earlier. American Eagle revenue jumped 21 per cent while that of the brand Aerie, which sells leggings and bras, rose 28 per cent. Similarly Abercrombie & Fitch’s net sales rose ten per cent. Sales at Macy’s stores rose 35.6 per cent.

  

With Coronavirus cases increasing again in Europe, it will have a massive impact on the Bangladeshi readymade garment sector, given that it is the largest destination for clothes manufactured in Bangladesh. Bangladesh sends over 50 per cent of its exportable goods to the European Union markets.

Europe has once again become the epicenter of the pandemic, with many European Union nations recording the highest Covid cases in recent days. Bangladesh is concerned about the current spread of Coronavirus in major EU markets. The readymade garment sector had started getting orders and had been on track after overcoming the pandemic last year. The entire workforce was a victim of Covid during the lockdown. Workers lost wages during from March to May of 2020 alone, mainly because there were not enough orders to keep factories afloat. Some 82 per cent of workers’ income declined. By June 2020, export orders had fallen by 40 to 45 per cent compared to 2019. Workers also faced critical challenges to their mental health and overall emotional well-being, being worried about both the pandemic and their financial futures — providing for their families, feeding them, and caring for their children.

  

For the first 10 months of 2020, Sri Lanka’s apparel and textile exports grew by 21 per cent. The overall export and deemed export industry is facing serious challenges in logistics, both in terms of cost and lead times. Additionally global apparel brands are pursuing an in-country verticality strategy for sourcing their products.

Fabric and accessory manufacturers say that by encouraging the local apparel and textile industry, the industry has potential and is poised for certain growth if the environment remains conducive. This in turn can support the economic needs of the country. The Fabric & Apparel Accessory Manufacturers Association (FAAMA), which is the governing body of fabric and apparel accessory manufacturers in Sri Lanka and a subsidiary association of the Joint Apparel Association Forum Sri Lanka (JAAF), expressed its concerns and recommendations in writing to the CBSL Governor Nivard Cabraal.

However, a move by the Central Bank of Sri Lanka requiring apparel exporters to use only local currency for domestically sourced inputs has caused a furore across the biggest foreign exchange earning sector. Fabric and apparel accessory manufacturers sell their products directly to apparel exporters (locally and overseas) hence their businesses are classified as deemed exporters.

The entirety of industry invoicing to apparel exporters has always been in dollars, euros or sterling pounds. The raw materials they require, such as yarns (both cotton and synthetic), dyestuff, chemicals etc, including machinery and spare parts, are not available locally and have to be imported from different countries around the world. Payment for such materials and machinery needs to be settled in dollars.

  

Asia Pacific Rayon (APR), Indonesia’s largest integrated viscose, rayon producer is committed to having a positive impact on climate and nature, clean manufacturing, circularity and inclusive communities by 2030. APR aims at pioneering accelerating circularity by producing 20 per cent of its viscose using recycled textiles. It will collaborate with industry partners to advance the collection, sorting and recycling of textile waste.

Through partnerships and investments, APR will further its research to understand the economics and logistics of recycled textiles, engage with the textile design community to inspire creativity and forge partnerships with innovators to advance technology solutions at scale. It will pioneer textile waste recycling in Indonesia, from establishing the collection, sorting and logistics infrastructure needed to ensuring textile waste do not end up in landfills. Another key aim is to move sustainable fashion beyond being niche and make it accessible to designers and consumers everywhere. The company would focus on closed-loop technology and product innovation as well as clean manufacturing and is committed to reducing 50 per cent of its water use, 80 per cent in waste-to-landfill per product ton through closed-loop production and recycling investments and a greater than 95 per cent sulfur recovery rate by 2030.

Thursday, 25 November 2021 13:07

CmiA cotton gets good response

  

Demand from companies for CmiA (cotton made in Africa) cotton is growing. As one of the world’s leading initiatives for sustainably produced cotton in Africa cotton made in Africa represents a socially and environmentally responsible basis for the global textile chain. It gives a face to the small-scale farmers who form the bedrock of the fashion industry. Working in accordance with the Cotton made in Africa standard, some one million small-scale farmers from 10 countries in Sub-Saharan Africa currently account for around 30 per cent of African cotton production.

CmiA cotton has a significantly smaller ecological footprint than the global average. With greenhouse gas emissions at 13 per cent below the global average for cotton cultivation, CmiA cotton also contributes less to climate change. Small-scale farmers benefit from agricultural and business training that enables them to improve their yields and cultivation methods. Beyond sustainable cotton production, Cotton made in Africa actively advocates for issues like healthcare, respect for children’s rights, and equal rights for men and women. This directly contributes to improved awareness of social issues in village communities. Factory workers in the ginneries, where cotton seeds are separated from the fibers by machine, benefit from improved working conditions. Consumers can identify these products through the Cotton made in Africa label. Each purchase represents a direct investment in improving living conditions and protecting the environment.

Thursday, 25 November 2021 12:56

Bangladesh steps into garment recycling

  

Bangladesh can capture a big share of the textile and garment recycling industry. The country has a big production base for cotton fiber clothing. Other countries having such an opportunity are Vietnam, Turkey, India, Malaysia and Indonesia. These are all markets with high viability for such a model, given the economic significance of the textile industry and commitment of local policymakers to supporting the sector. Bangladesh has the potential to produce $1.2 billion worth of recycled textile and garment items as the country has a big production base for cotton fibre clothing items, says a Global Fashion Agenda (GFA) and McKinsey & Company study.

Less than one per cent of materials used to produce clothes are recycled. In 2020, the overall uptake of recycled fibers compared to total fiber production was only around 8.1 per cent, with 7.6 per cent coming from recycled polyester from plastic bottles, not textiles. Cotton accounted for 24 per cent of the global fiber market in 2020, while recycled cotton made up less than one per cent. So there is a clear opportunity in building the enablers to scale up textile recycling.

Circular products, which require little to no virgin resources, are key to ensuring a more sustainable fashion industry as 40 per cent of greenhouse gas emissions from factories are created during the manufacturing process. About 35 per cent of the total amount of fibers wasted while making garment items is generated during production.

  

India’s production of textile machinery, parts and accessories during 2020- 21 recorded a marginal decrease of five per cent reveals Textile Machinery Manufacturers’ Association (India) data. During the fiscal capacity utilization decreased from 49 to 46 per cent as compared to the preceding year. This is despite the fact that there was negligible business during the first two quarters of 2020-21. The bulk of the demand was met through imports, says Vallabh Thumar, Chairman, TMMA.

Total domestic demand for textile machinery during 2020-21 was Rs 9118 crores of which supplies from the domestic machinery industry amounted to Rs 1786 crores, aggregating 20 per cent of the total demand. Exports during 2020-21 rose to Rs 3,307 crores as against Rs 2,556 crores achieved during 2019-20. On the other hand, imports were reduced to Rs 8096 crores as against Rs 9,273 crores during the year. Digital printing is a happening segment in textiles. The new machines are versatile and fast and save on water. Hence, the demand is high for these. Weaving machines and spinning machinery and accessories are also imported.

The Indian textile engineering industry is operating at about 70 per cent capacity utilisation, serving 65 per cent of the textile sector’s demand. The Indian textile machinery industry has been experiencing tremendous growth over recent years, facilitated by the country’s booming textile and apparel market.

  

The Chamber of Industrial and Commercial Undertakings (CICU) says the decision to increase the goods and services tax (GST) on garments and textiles from five per cent to 12 per cent is ruinous and is seeking a rollback of the decision. It says the hike in GST rate will make it hard for the textile industry to survive and since it is already struggling for survival amid the pandemic this move will push it into a deeper crisis.

The hike is said to impact business at large as prices of woven and knitted fabrics, knitted garments, textile garments etc will increase. It is also expected to adversely impact exports as the sector will not be able to compete at the international market and will lead to rampant tax evasion. Rising prices of raw materials are already said to be taking a toll on the business. Since almost 90 per cent of fabric production in the country is in the unorganised sector, increasing the rate to 12 per cent for fabrics is expected to hit power loom and handloom weavers.

The manmade fiber sector would face a 12 per cent rate from fiber to garments, while the cotton sector would have a five per cent tax on cotton and yarn and 12 per cent for fabrics and garments.

Thursday, 25 November 2021 12:46

Bangladesh synthetic shoe exports grow

  

Exports of synthetic footwear and sports shoes from Bangladesh grew 20 per cent in the past five years. From July to October of this fiscal, export earnings from non-leather footwear shipments were four per cent compared to the same period in fiscal year 2020-21. The industry’s annual export earnings gained 41 per cent last year compared to fiscal year 2017-18. The industry's annual export earnings had reached $344.46 million last year, compared to $244.09 million in FY2017-18, shows data from the Export Promotion Bureau.

Growth in shipments is due to increasing work orders from international buyers. The quality and reasonable prices of synthetic shoes made in Bangladesh have helped its exports thrive. And since the potential of the non-leather footwear sector is high, it goes head to head with garments as the country’s leading export earner. But even though the making of synthetic footwear is now a major industry, very few large-scale companies have shown any interest in it. So, considering the industry’s potential for growth, more professional and structured companies could do very well in this business.

Non-leather footwear now has greater export potential than leather shoes. As such, synthetic footwear makers performed well even amid the ongoing pandemic. The shift in demand from traditional leather shoes to non-leather or synthetic footwear is mostly due to the growing appetite from younger generations in the world.

Wednesday, 24 November 2021 14:36

Victoria’s Secret Q3 sales up seven per cent

  

Victoria’s Secret recorded seven per cent increase in sales for the third quarter. This performance reflects growth in all core categories. The brand is working at transformation, deepening customer connections and improving operational fundamentals.

But 45 per cent of the inventory the company had ordered for Fall has been held up due to supply chain disruptions. In particular, 25 per cent of the retailer’s pajama sets are currently late, at a time of year when they are popular as gifts. The retailer has taken measures to lessen the negative effects of the hold-ups, canceling some orders and attempting to avoid shipping issues by pivoting towards air freight, which will be used to import some 90 per cent of Victoria’s Secret holiday inventory. Nonetheless, freight issues may cost the company a total of $150 million in the third and fourth quarters.

Currently, Victoria’s Secret expects its fourth quarter sales to be in the range of flat to up three per cent compared to the fourth quarter of 2020. The company spun off from L Brands earlier this year and achieved net sales of $1.44 billion in the second quarter. This compares to sales of $1.35 billion in the same period in the previous year.