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Demand-resistant price rise may help apparel brands sustain growth in the US

Despite factory shutdowns in Vietnam and supply chain issues, apparel companies in the US have managed to emerge successfully from the pandemic. As per a Live Mint report, most companies posted healthier than expected revenue and profit growth during the latest quarter of this fiscal. Ralph Lauren’s sales grew over 25 per cent compared to a year earlier in the three months ended December 25. Its operating margin grew to its highest levels since 2013 to 15.9 per cent. Revenues of Capri Holdings, owner of Michael Kors, Versace and Jimmy Choo, grew 24 per cent compared to a year earlier while its operating margins surged 6 percentage points. Profit margins of Levi’s and PVH Corp also increased in their latest quarter compared to both 2020 and 2019.
Prices on recovery mode
At the start of 2022, equal-weighted basket of these apparel companies had declined 15 per cent. However, they recovered just before their earnings were rolled out. Most apparel companies were also able to pass along higher supply chain and freight costs to consumers. Michael Kors’ brand increased average unit retail price of its shirt and bag in double digits during the quarter ended December compared to a year ago. The average unit retail price of Levi’s also increased 7 per cent for the full fiscal while Ralph Lauren’s prices increased 18 per cent during the last quarter of the fiscal year.
Ralph Lauren has raised its revenue and operating margins outlook for the current fiscal year ending March. Both companies expect their revenues to grow by about 10 per cent in their respective fiscal years. Levi’s revenues are expected to double its five-year average growth pace before the pandemic.
Supply chain and inventory issues dent growth
To achieve revenue targets, apparel companies need to continue increasing prices without impacting demand. They also need to fuel new demand. As per a Credit Suisse report, apparel was earlier considered a ‘deflationary’ category. Government stimulus announced last year along with pent-up demand and a collective lack of inventory, helped companies raise their status amongst consumers last year. However, easing of supply chain issues and ready availability of inventory may test their credibility this year. Simeon Siegel, Analyst, BMO Capital Markets believes, the industry may find it difficult to maintain inventory levels this year as most consumers have adopted casual style of dressing and are unlikely to refresh their wardrobes soon.
Cost inflation is likely to rise in mid-to high-single-digital percentage, says Ralph Lauren. Already, cotton prices have achieved their highest growth levels of 12 per cent this year. This is impacting profit margins of many apparel brands, reveals October 2021 data from the US Bureau of Economic Analysis. Defying trends, expenditure of Americans on clothing and footwear reached its highest levels since 2015 to 3 per cent of their total expenditure, signaling good times ahead for the industry.
US’ jeans imports rise by 31.36% in 2021: OTEXA
US’ jeans imports increased by 31.36 percent to $3.68 billion in 2021, according to the Commerce Department’s Office of Textiles and Apparel (OTEXA).
Jeans imports from top supplier Bangladesh jumped 42.25 percent to $798.42 million in 2021 following 2020’s 3.98 percent decline, according to OTEXA. While labor and factory safety concerns continued, Bangladesh’s’ import market share rose to 21.69 percent last year from 20 percent in 2020.
Mexico’s exports surged by 39.6 percent to $654.87 million for the year, rebounding from a 41.54 percent falloff in 2020. Mexico’s market share climbed to 17.79 percent in 2021 from 16.7 percent the prior year.
Imports from Vietnam rose by 9.32 percent to $401.49 million last year after ending 2020 with shipments to the U.S. down 1.08 percent. Its market shrefell to 10.94 percent for 2021 from a year-earlier 13.1 percent, as summer factory closures forced importers to look elsewhere.
Pakistan also revived production in 2021, with imports from the country soaring 54.8 percent to $389.76 million. This came a year after its shipments to the U.S. dipped 2.8 percent. Pakistan’s market share stood at 10.59 percent at year’s end, up from 9 percent in 2020.
China was the biggest loser in 2020 with a 52.29 percent drop off, but came back with a 16.87 percent increase in 2021 to $387.91 million. China’s market share dipped to 10.54 percent from 11.8 percent.
Led by Mexico, Nicaragua, Colombia and Guatemala were among the Western Hemisphere supplier nations that helped push the region’s shipments to the U.S. up 37.88 percent to 853.13 million last year.
Fulgar launches new sustainable yarn
Italian specialist in the synthetic fiber sector, Fulgarhas launched a new sustainable Q-Cycle yarn in partnership with BASF’s ChemCycling recycling project.
As per a Spin Off report, Q-Cycle is a new post-consumption recycled polyamide 6.6 that offers the same benefits of lightness, strength and resistance of regular nylon.
In a process called pyrolysis, BASF’s technology partners turn post-consumer plastic waste into a secondary raw material called pyrolysis oil. This oil then replaces the same amount of fossil raw materials at the beginning of the chemical production process. The share of chemically recycled material is allocated to the final product by using a third party audited mass balance approach.
The technology can be applied to plastic waste that cannot be mechanically recycled for technological, economic or ecological reasons, as well as end of life tires.
Indonesia’s TPT industry expects exports to reach $42 billion in 2022
Indonesia’s textile and textile product (TPT) industry hopes, its export performance will remain high at $12 billion or around Rp. 171.6 trillion throughout 2022. Redma Gita Wirawasta, Secretary General, Indonesian Filament Yarn and Fiber Producers Association (APSyFI), says the projection is based on stable demand from the European and US markets throughout 2021. China is still not fully running due to the energy crisis, so there will be a transfer of orders from European and United States buyers, adds Wirawasta.
However, he said, the increase in production costs is considered to hamper the competitiveness of domestic products in the world market.
Besides Indonesia, the transfer of orders from China was also aimed at Bangladesh and India as one of the largest textile producers in the world.
Meanwhile, the contribution of the textile industry to the gross domestic product (GDP) of the manufacturing sector was 6.08 percent in the third quarter of 2021. Meanwhile, the growth of the textile industry on a quarterly basis also improved to 4.27 percent (q to q) when compared to the previous quarter.
Textile exports in the January-October 2021 period also increased by 19 percent to $10.52 billion, in addition to the investment value which also increased by 12 percent to Rp5.06 trillion.
INDA moves IDEA to a two-year cycle and FiltXPO to every 18 months
INDA, the Association of the Nonwoven Fabrics Industry, recently announced that IDEA® – the World’s Preeminent Event for the Nonwovens & Engineered Fabrics Industry – will be held every two years instead of three starting in 2024.
The upcoming dates for IDEA® under the new schedule will be March 28-31, 2022, as currently scheduled, and then April 23-25, 2024. Both will be held as live, in-person events at the Miami Beach Convention Center in Florida.
The last time IDEA® was held in 2019 it broke all attendance records. INDA expects the 2022 edition March 28-31 to attract several thousand senior-level buyers and attendees from over 60 countries and several hundred exhibitors from a myriad of industry sectors, including absorbent hygiene, wipes, filtration, medical and surgical products, personal protective equipment, home and office furnishings, transportation, geosynthetics and building construction.
FiltXPO™, North America’s only exposition and technical conference dedicated exclusively to the filtration and separation industry, will be co-located with IDEA® in Miami Beach this March 29-31 to avoid conflicting with other filtration events that were originally planned in 2021. FiltXPO™ then returns to an 18-month schedule and will next take place October 10-12, 2023, at Navy Pier, Chicago,
Burberry launches Rodeo Drive takeover
Burberry has unveiled an immersive Spring/Summer 2022 collection at its flagship store on Rodeo Drive, Beverly Hills.
The ‘Animal Instinct’ womenswear collection introduces Riccardo Tisci’s latest iterations of the iconic Burberry trench coat, deconstructed and rebuilt in striking silhouettes that experiment and play with volume. Styles in a blend of classic Burberry gabardine and textural linen cotton are cropped at the back, while signature outerwear in soft fawn and dark biscuit shades are transformed through daring details. Geometric and experimental abstract prints feature on dresses and shirts, while the freedom of movement is explored through flowing gowns and mini dresses adorned with sweeping fringing, frills and straps. Sexy figurehugging silhouettes in stretch technical fabrics are juxtaposed with unstructured tailoring exuding a confident mood.
The menswear collection continues Riccardo Tisci’s experimentation with classics and exploration of individuality, sensuality and fluidity. Outerwear staples appear in non-confirming silhouettes, including trench coats re-cut with raglan or cap sleeves and sleeveless silhouettes. The collection title ‘Universal Passport’ is adorned on mesh T-shirts and shirts, affirming a message of connectivity and exploration. An ode to the escapism of the outdoors weaves through the collection, including on abstract printed T-shirts and cotton shirts echoing the layered colours of camouflage.
Within accessories, new bag silhouettes are introduced: the Rhombi, a new ellipse-shaped shoulder bag inspired by the abstract curved prints in the collection; an evolution of the house’s signature Olympia bag featuring a crescent curve and new soft shape with a circular strap; a new men’s quilted check leather bag in backpack and crossbody iterations embellished with the Thomas Burberry Monogram.
Pakistan’s ECC approves amended Textiles and Apparel Policy 2020-25
The Economic Coordination Committee (ECC) of Pakistan has approved Textiles and Apparel Policy, 2020-25 with certain amendments.As per a Global Village Space report, the revised Textiles and Apparel Policy 2020-25 was submitted by the Ministry of Commerce after incorporating few changes along-with implementation report.
The ECC approved summary submitted by Ministry of Communication for issuance of sovereign guarantee or SBLC worth of Rs. 6944.0 million against Operational Viability Gap Funding (VGF) for the construction of Sialkot (Sambrial) – Kharian Motorway project on BOT basis. It also approved the summary submitted by the Ministry of Energy, Petroleum Division submitted for 15 years extension of lease contract between Saindak Metals Limited and MCC China for Saindak Copper Gold Project. The ECC allowed the extension of lease contract and recommended to review financial aspect of the project annually by the professional expertises.
The ECC also approved the summary on determination of RLNG sale price for PLL’s supply to K-Electric (KE) by the Ministry of Energy, Petroleum Division’s. It also approved the Technical Supplementary Grants submitted by different ministries and divisions. The ECC deferred Power Division’s two summaries on Settlement of Payables to Government Owned Power Plants and Reinstatement of Tax on dividend for investors/shareholders of IPPs.
Egypt’s trade ministry sets up council for textile industry
Egypt’s Ministry of Trade and Industry has set up a Textile Industries Council to boost the textile industry in the country. Nevine Gamea, Minister of Industry and Trade says, the council will identify challenges, create an action plan to execute and follow up on the ministry’s strategy to grow the textile sector in Egypt.The council will also link at complementary industries with top manufacturers, design entrepreneurial trademarks for local and international markets.
As per a Textile Today report, it will help coordinate efforts to develop Egypt’s textile industries, within a national drive to raise the competitiveness of the sector’s exports. The country’s Ministry of Public Enterprises stats show, Egypt sold nearly 1.2 million quintals of cotton were sold for EGP 6 billion in the 2021 season under its new trading system initiated in 2019.
Tokyo Fashion Week to hold live shows by 30 of 54 participating brands
More designers in Japan are returning to physical trade shows, as seen from the upcoming Tokyo Fashion Week, scheduled with 54 brands. The first trade shows to return to live audience in two years, Tokyo Fashion Week will include live shows by 30 of the participating 54 brands. Other shows, scheduled to run between March 14 and 19, include Toga and Tomo Koizumi that will be supported by headlining sponsor Rakuten as a part of its By R program.
Brand Blackmeans will hold its first runway show as a part of the Tokyo Fashion Week. The event will be supported by the Agency of Cultural Affairs of the Japanese government. Brand Bed JW Ford will organize a show in collaboration with Launchmetrics utilizing 4D volumetrics. Even brands opting for digital presentations, will hold press events to interact with journalists, discuss their collections and answer questions. The event will feature over 50 Japanese brands while it will be attended by only two brands from Taiwan.
The upcoming fall season will take place after the other major fashion weeks, in order to not conflict with events such as Pitti Imagine Uomo.
PVH Corp appoints Zac Coughlin new Executive Vice President and CFO
Owner of Tommy Hilfiger and Calvin Klein, PVH Corp has appointed Zac Coughlin as its new Executive Vice President and Chief Financial Officer. Coughlin will be responsible for all finance functions at the New York-based apparel group. He was earlier employed with DFS Group, a subsidiary of LVMH Group, as group CFO and chief operating officer. He has over 20 years experience in best-in-class global company, says Stefan Larsson, CEO, PVH Corp. His expertise in financial management and consistent track record of value creation has been built on his strong business acumen, operational capabilities and ability to cut through complexity. His leadership qualities will help build PVH’s next growth chapter, adds Larrson.
In its third quarter ended October 31, 2021, PVH’s revenues increased 10 per cent year-over-year to $2.33 billion. It expects revenues in the fourth quarter to increase between 11 and 14 per cent year over year, while earnings per share are expected to be approximately $3.












