American outdoor apparel brand Patagonia is moving away from adding corporate logos to its products due to environmental reasons. As per SGB Media reports, the brand has realized adding an additional non-removable logo reduces the life span of a garment. The extra logo makes for an awkward re-gift as people avoid passing logo clothes down to their kids. In 2018 alone, 11.3 million tonne of textiles ended up in landfills.

The brand hopes customers will support its efforts to extend the lifespan of its garments. The American outdoor clothes manufacturer was founded in 1973. Patagonia has expanded its product line to include apparel targeted towards other sports, such as surfing. In addition to clothing, they offer other products such as athletic equipment, backpacks, sleeping bags, and camping food

In April 2017, Patagonia announced merchandise in good condition can be returned for new merchandise credits. The used merchandise is cleaned, repaired and sold on its ‘Worn Wear’ website. As of April 2020, Worn Wear had sold more than 120,000 items. In 2019, it launched a program named ReCrafted that creates and sells clothing made from scraps of fabric coming from used Patagonia gear.

The Council of Fashion Designs of America (CFDA) has announced plans to hold the physical edition of New York Fashion Week in September this year. The event is likely to be held from September 8 to12 depending on the local restrictions linked to the ongoing health crisis. Some designers may opt to keep their presentations online.

Vast majority of shows held during the past two fashion weeks in February and last September were virtual, with just a few designers including Christian Siriano and Rebecca Minkoff organizing a live event. However, encouraged by New York's ongoing vaccination campaign, CFDA now looks forward to a strong fashion season that celebrates the best of American fashion in both physical and digital presentation formats, says Steven Kolb, CEO

This time, Fashion Week will culminate with the Met Gala -- a star-studded benefit that coincides with the Met's Costume Institute exhibit -- on September 13. The extravagant event will take place on a smaller scale in September 2021 before another ball the following spring.

United Arab Emirates (UAE), GCC’s biggest trading member, has approached India to revive FTA talks that got stalled in 2008. As per SRTEPC reports, two rounds of negotiations were held between India and the GCC on feasibility of a free trade agreement in 2008. However, talks stopped after the latter began a review of its negotiations with all countries and economic groups.

India is keen to increase exports to the UAE. In FY21, it imported goods worth $80.5 billion from GCC countries, while its exports amounted to $40.5 billion. About half of this trade was with the UAE.

India’s exports to UAE in April-January FY21 amounted to $12.9 billion with the main items being mineral fuels, apparel, gems and jewellery, and electrical machinery. During the same period, India’s imports from the UAE were worth $19.65 billion.

Industry experts say, India can export products made of leather, plastic, and iron and steel to the UAE, while it may have to give tariff concessions to import petroleum-related products and fertilizers.

A Sakthivel, Chairman, AEPC has urged the state government to exempt garment factories from COVID-19 related lockdowns. He says, the industry supports over 13 million workers directly and many more indirectly, in rural and backward areas and largely comprises MSMEs. Lockdown will severely disrupt the functioning of these factories.

He said all factories have been taking stringent measures and following strict health protocols. Exporters are willing to follow even more strict safety measures but would want to avoid even partial lockdowns as they create widespread disruption and impact not just in the short term but also the long term health of the industry.

Any lockdown, will disrupt the last year of hard work put in by the industry in getting back on the global map, Sakthivel added. Incorporated in 1978, AEPC is the official body of apparel exporters in India that provides invaluable assistance to Indian exporters as well as importers/international buyers who choose India as their preferred sourcing destination for garments.

Organizers of the 60th Dornbirn GFC Congress have created a highly interactive platform for the virtual edition of the show to be held from September 15-17 this year. As per Friedrich Weninger, Managing Director, Austrian Fibers Institute, the 2021 edition of the tradeshow will present outstanding new ideas, motivate networking and promote a unique learning experience. It will feature the latest scientific results and ninety lectures by top experts from industry. Panel discussions, breakout sessions and virtual meeting lounges will provide opportunities for networking and information exchange.”

Featuring 25 exhibitors, the show will focus on fibre innovations. Its major themes will be sustainability and the circular economy, nonwovens and technical textiles and surface modifications and additives. The Dornbirn Global Fiber Congress is the lead event and communication platform for fiber innovations and its downstream manufacturing stages. The Dornbirn-GFC takes place in the Kulturhaus Dornbirn/Vorarlberg, Austria every year in September to enable the networking between the industry, universities, technical colleges and trade associations. In more than 100 expert lectures more than 700 participants from around 30 nations are informed about the latest trends, developments and innovations.

EFI Reggiani together with its partner in Russia, Nissa Distribution, have completed three new sales contracts for supply and installation of industrial solutions for direct-to-fabric and sublimation industrial textile printing. Russia’s first EFI Reggiani Power 180 and Power 240 digital printers were recently sold to D-TEX Digital Textile Printing, located in Stupino, in the Moscow Oblast, and to MIRtex, in Furnmanov, Russia. © Mirtex

The EFI Reggiani Power 180 and Power 240 are industrial digital printing machines for direct printing on fabric, knitwear and textiles in widths of 1.8 and 2.4 metres, respectively. They are equipped with a high-precision continuous transportation belt for reliable, accurate fabric feeding without wrinkles. Both machines can use EFI Reggiani’s water-based, eco-friendly inks, including popular EFI Reggiani BDR Diamond reactive inks.

Russia’s first EFI Reggiani Next 340 printer is being installed at the largest wholesale textile company in Russia, Sima-Land. The Yekaterinburg-based company offers more than 1 million different products, including décor textiles for the home and office and men’s, women’s and children’s clothing.

The EFI Reggiani NEXT 340 is a 3.4-metre-wide, beltless industrial digital printing machine for direct and sublimation printing. Sima-Land’s printer is equipped with four Kyocera industrial printheads and will give the wholesaler productivity running in a CMYK x 2 configuration or in an eight-colour configuration for superior quality. Using eco-friendly, water-based EFI Reggiani IRIS inks will give Sima-Land the ability to print bright vivid shades and colours and ensure an extraordinary level of print durability.

A report by investment firm UBS expects the craze for fast fashion will decline as more consumers become aware of the environmental and human costs of apparel production. The report says, revenues in fast fashion could decline 30 per cent over the next 10 years as apparel companies, including fast fashion, are increasingly addressing rising consumer concerns. H&M is launching its new collection made from eco-friendly textiles.

Analyst at UBS urge apparel companies to reduce their output — an idea antithetical to the production and supply chain methods honed by fast fashion in the past several decades. In a survey of consumers in the US, UK and Germany, UBS found more than half are aware of people who have changed their shopping behavior over environmental concerns. Around 58 per cent of consumers said they were previously unaware of apparel's environmental impact, 25 per cent said, they would buy less clothing now and 31 per cent promised to seek out sustainably manufactured clothing.

UBS analysts also view public pressure campaigns as effective in stoking strong feelings resulting in a fundamental change of habits.

After a surge this season, China’s cotton imports are expected to rise marginally in 2021-22. As per forecasts by the US Department of Agriculture’s Beijing bureau, China’s cotton imports are expected to grow by 460,000 bales to 11.02 million bales in 2021-22. This would represent a far smaller increase in imports by China than estimated for this season, when recovery from the pandemic was forecast sending purchases soaring by 3.43 million bales.

According to the National Bureau of Statistics, China’s textile exports skyrocketed 28 per cent in 2020 while apparel exports declined by 9.2 per cent compared to 2019, with textile exports boosted by increased demand for medical PPE during the pandemic. The bureau expects PPE to continue to drive textile exports, while exports of general textile and apparel products will face uncertainty.

The bureau expects the ban on US’ imports of clothing made from Xingjiang to affect China’s cotton consumption to some extent. Yet, despite the curbs, cotton sowings for 2021-22 in Xinjiang are forecast at 2.48 million hectare. China’s overall cotton output this year is forecast to grow by 100,000 bales to 35.86 million bales.

It’s said, winners seek opportunity in every adversity. So, when 2020 forced retailers to shut physical stores, Laura Pianazza, Founder, Denimazing, came up with a unique idea of launching an online platform for facilitating B2Bb/B2C sales of denims.

Denimazing, the platform is a combination of two words: Denim + Amazing. It helps small and medium sized companies increase online sales by developing intelligent marketing strategies through technology and professional experience. The platform helps denim fabric manufacturers, finished product brands and distribution companies sell their products to a large customer base.

Fabric selling services and courses

The platform also helps B2B companies sell their own fabrics through 3D presentations and virtual showrooms. Brands can sell their fabrics on an e-commerce site through virtual showrooms and chats or video calls with customers. Service providers like coloring, washing etc, can avail individual virtual rooms to interact directly with sales managers from brands and companies.

Denimazing’s partnership with the marketing and online sales agency Velvet Media, helps the platform grow during various phases of its construction, marketing and advertising; both traditional and via web and social medias. The platform also offers a series of high-level technology/web master courses by a team of qualified professionals having vast experience in denim, design, sales and marketing.

Digital challenges in denim selling

A vast experience in the editorial department of a European denim-focused trade magazine helps Laura Pianazza develop a strong network with entrepreneurs, top management and marketing agencies. Her constant interaction with customers enables her to highlight the current digital challenges that most Italian companies face including the disintegration of online services and a lack of connect between technology and marketing strategies. And as Pianazza explains, many firms fail to invest time and resources in this transformational in business shift.

From production of basic wear, the Bangladesh and garment industry is fast transforming into a manufacturer of sophisticated garments aided by high-end technologies. A large part of this growth is being led by the denim industry, says a Denim Focus report.

Already a reputed name in the world denim market, Bangladesh exports over $6 billion worth of denim jeans to the global market. It is also the top importer of denim fabrics in the world and the top exporter of denim jeans to the EU and US. Though the country has all backward linkages in place including weaving, dyeing, finishing and washing, around 50 per cent of its demand for denim fabric is full-filled through imports.

New products, capacity addition to boost exports

Bangladesh currently exports over $6 billion worth of denim jeans to the world. It is the top denim jeans exporter to the US and EU and has an opportunity to expand exports through value-addition. Around 32 of its factories operate with vertically integrated weaving, dyeing and finishing facilities while over 400 garments factories manufacture only jeans. Its factories’ resilience can be noted from the fact that in the latter half of 2020, Bangladesh exported the highest amount of denim products. To increase the scope of exports further, Bangladesh now plans to introduce new products and finishes.

The country needs to also increase the capacity of its fabric and jeans manufacturing with more investments. It needs to make priority gas connections available to the industry to lessen its utility costs.

Rebranding for a more credible industry

Another way Bangladesh can boost its denim industry is by promoting the industry through new dimensions and diversifying from the US and EU markets. It also needs to rebrand its denims to make them more credible attract foreign buyers. A two-way strategy of increasing productivity, cost effectiveness and resilience with product and market innovation, and branding will help Bangladesh take its denim industry to the next level.