FW
Beyoung clocks Rs 3 crore revenues per month
Home-grown fashion brand Beyoung is logging Rs 3 crore revenue per month from its diverse product range. The brand caters to the latest fashion trends in T-shirts, mobile accessories, and other USPs like couple tees, custom products, and not forgetting the Plus Size apparels which have swept the mass market with an ace at a pocket-friendly price.
Beyoung is a self-funded startup launched with a capital investment of Rs.1 lakh. During the initial days, the brand created its unique presence on the social media platform with a massive brand launch. Further, the quirky t-shirt designs like Peeping Panda and Believe were the bestselling along with the plus size tees that grabbed the eyes of all age-groups. This has led to acquiring approximately 10 Million users till date. As Beyoung claimed, they are observing 2X growth in the customers every month.
Recently, in 2020 like every other brand Beyoung has also faced delivery issues as the shipping partners were not working at full force that led to slow down Beyoung’s shipments. Simultaneously, they noticed a reduction on the average basket size from Rs 750 to Rs 500 and orders from 40,000 to 20,000. However, amidst lockdown, Beyoung planned to come back with a headstart by launching several campaigns and safety essentials. No layoffs were recorded during and post lockdown. Shivam Soni confirms the exponential growth in the basket size and number of orders. Also, expecting the 3X growth in the consecutive 3 months.
UK retailers expect store shutdowns to impact Christmas sales
UK retailers expect Christmas sales to be a disaster as government has ordered non-essential stores across England to shut for four weeks. As per Business of Fashion, UK retailers were already struggling to recover from the first lockdown last spring and laden with stock for Black Friday promotions and the holiday period. The new restrictions could prove fatal for some businesses, particularly if they’re extended beyond the initial four weeks.
They will have a huge impact, as 80 per cent profits for non-food retailers are typically generated in November and December, said Mark Price, Former Deputy Chairman, John Lewis Partnership Plc. As the new measures will continue to funnel business to digitally focused companies, though, online grocer Ocado Group Plc lifted its profit target, citing strong sales trends during the pandemic.
The New West End Company, a lobbying organization for more than 600 London retail and leisure businesses, warned that £2 billion of sales could be lost as a result of the latest lockdown. That would be a severe blow for the city’s West End entertainment district, where current sales were already down about two-thirds from pre-pandemic levels.
Burberry joins hands with charities to support global youth
Burberry has joined forces with various charities to support young people across the world. The brand has collaboration with FareShare fund over 200,000 meals distributed across 11,000 charities and community groups across the UK. Burberry has also pledged support to UK youth organizations in Manchester, London and charities with a global reach. In London, it is working with London Youth to give grants to 15 youth centers to enable them continue their welfare programs.
In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre to help charities in the Wythenshawe area. Alongside these youth centres, Burberry is contributing to Wide Rainbow, a non-profit based in New York City to provide art supplies, food deliveries and music education to young people in these communities.
In addition, Burberry is partnering International Youth Foundation to contribute to the Global Youth Resiliency Fund. This will enable young entrepreneurs and community leaders, especially in Asia, to develop solutions to challenges including closing nutrition gaps and unlocking access to livelihoods.
Toyobo to set up JVC with Indorama Polyester Industries
Toyobo Co will set up a joint venture company with Indorama Polyester Industries to produce yarns for automobile airbags. The joint company will build a new plant on the IPI factory site in Rayong Province, Thailand, and start operations in the first quarter of 2022.
Toyobo has long maintained partnership with IVL, which is committed to expanding its mobility-related business. Given that Toyobo and the IVL group are capable of effectively using their resources in Thailand, they agreed to establish the joint venture company to produce PA66 airbag yarns and ramp up efforts to expand their airbag business. The JV will be integral part of the Indorama Mobility Group.
IVL, with its presence in Thailand, is undertaking the manufacturing for the proposed JV, with 100 per cent offtake by Toyobo for its weaving plant. Toyobo will diligently meet global clients’ needs as the sole manufacturer capable of producing and supplying airbag materials ranging from yarn to fabrics at our five operations hubs in Japan, Thailand, China, the United States and Europe.
Australia: 70% fashion brands supported workers through COVID-19
The Baptist World Aid (BWA) report estimates, 70 per cent fashion brands have taken positive steps to support vulnerable garment workers through the crisis. As per the report, around 50 million garment workers lost wages totaling $5.79 billion in the early part of 2020. BWA analyzed the efforts taken by over 400 well-known fashion brands to address the risks faced by their workers in the global fashion industry supply chain.
Top scorers were the brands that demonstrated action across all six COVID Fashion Commitments including; honoring supplier commitments; identifying and supporting the workers at greatest risk; listening to the voices and experience of workers; ensuring workers’ rights and safety are respected; collaborating with others to protect vulnerable workers; and, building back better for workers and the world.
However, the report also found 56 per cent fashion brands were unable to demonstrate actions in all six areas of the COVID Fashion Commitments. Some of these brands included Showpo, Lowes, P.E Nation and Rebecca Vallance. Despite this, the report indicates that 22 per cent of companies are strengthening worker voice systems while 16 per cent are implementing new systems through the crisis period.
Premium Group cancels Berlin events
Sportswear International reports, Premium Group has cancelled the Berlin editions of Premium, Seek and Fashiontech shows in January, to focus on Frankfurt Fashion Week. Scheduled in July 2021, the Frankfurt Fashion Week will be held in collaboration with Messe Frankfurt. Premium Group plans to hold a 'FFW Preview' to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers" at the beginning of next year.
The sustainable trade show Neonyt will be held as per schedule from January 19-21, 2021in Berlin. Organizer Messe Frankfurt is currently reviewing the government's decisions and what consequences will be drawn from them. Premium Group a network of companies developing customized live entertainment and monumental events for a client base from around the globe. The group organizes two international fashion trade shows and a conference on the future of fashion twice a year in Berlin.
Ethiopia sets up new fund to save textile industry jobs
Ethiopia has set up a landmark fund in collaboration with UK and Germany to save thousands of jobs in its textile and garments industry and help to support the country’s economic recovery from COVID-19. With an initial investment of $6.5 million, the partnership aims to safeguard a critical industry and protect the livelihoods of those working within it.
Through the fund, textile factories in Ethiopia’s industrial parks can apply for wage subsidies – similar to the furlough schemes operating in many countries including the UK and Germany – and incentives to reward businesses that are able to adapt in response to COVID-19. The funding will kickstart the facility and the partnership may further expand its reach through additional support in the coming months.
The wage subsidy will cover a portion of total employment costs for textile factory workers in Ethiopia’s industrial parks. The fund will protect jobs, enable textile factories to keep running and support factories to build back better. Meanwhile, the innovation incentive will reward factories that have been able to demonstrate their ability to make their businesses more resilient in the face of COVID-19, including through the development of new production lines and partnerships
Associated British Foods to lose £375 million sales due to store closures
Associated British Foods, owner of clothing retailer Primark, estimates to lose around £375 million ($484 million) in sales due to temporary store closures in all major markets. All Primark stores in Ireland, France, Belgium, Wales, Catalonia in Spain and Slovenia are temporarily closed, representing 19 percent of its total retail selling space.
The company expects 57 per cent of its total selling space to remain temporarily closed from November 5 if the UK government passes the law to close non-essential stores from November 05-December 02. The company is implementing operational plans to manage the consequences of the latest closures, including reducing operating costs. It said all orders placed with its suppliers would be honored.
The company has upgraded profit forecast for the chain above its previous range of £300 to 350 million.
The Woolmark Company launches first brand campaign in China
The marketing arm of Australian Wool Innovation (AWI), the Woolmark Company has launched its first brand campaign for Chinese consumers. The campaign was launched on China's top e-commerce site Tmall, a preferred destination for renowned brands, and as per AWI it generated more than 230 million impressions and 9.9 million video views, with the teaser post by notable celebrity Loura Lou achieving two million views in less than 24 hours on Weibo.
Through this campaign, the Woolmark Company aims to capitalize on China's apparent early recovery from the COVID-19 pandemic and the partly pandemic-promoted rapid rise in e-commerce to promote Australian Merino wool direct to the consumer.
The aim of the campaign is to convert Merino wool into the most coveted fiber for the approaching 2020 northern hemisphere winter. The campaign has launched The Merino Sisters', Woolmark's first branded intellectual property.
AWI says, with a population of more than 1.4 billion, China is the world's most lucrative fashion market. Chinese consumers are sophisticated and constantly demand a quality upgrade thanks to the rise of e-commerce and the proliferation of brand choices. The Woolmark Company has teamed with Wieden+ Kennedy Shanghai to launch this campaign that extols the benefits of Australian wool to a digitally-savvy, highly sophisticated Chinese audience.
Early easing of restrictions boosts Pakistan’s textile and apparel exports
The early easing of export restrictions by Pakistan has helped the country attract companies such as Guess, Hugo Boss, Target Corp, and Hanesbrands to the South Asian nation. Pakistan has been making face masks and PPE gear for export ever since India and Bangladesh announced lockdown curbs in March. The country bagged some orders from companies looking to diversify their supply chains amid the trade war between the US and China, the world’s top textile exporter, despite factories there reopening as early as April.
Nishat Mills and Interloop one of the world’s largest manufacturers of socks bagged orders diverted to them from China. Similarly, Gadoon Textile Mills has received orders redirected from Bangladesh and India. The Pakistan government is targeting a growth of 2.1 per cent in the current financial year. However, measures announced to contain the second wave of COVID-19 may hamper this growth.












