Leading global fashion and lifestyle retail conglomerate, Apparel Group has officially launched its Summer 2025 campaign, titled, ‘Your Style, Your Story.’ This bold and emotionally resonant initiative celebrates individuality, creativity, and seasonal innovation across all generations.
Thoughtfully designed to connect with every age group, from grandparents to Gen Z and children, the campaign showcases a curated portfolio of iconic brands that cater to diverse styles, lifestyles, and life stages. Whether customers are seeking performance-driven pieces from F5 Global, casual essentials from R&B, comfort-first footwear from Skechers, or the timeless sophistication of Tommy Hilfiger, the Summer 2025 Catalogue promises something unique for everyone.
The heart of the campaign is its Summer 2025 Catalogue, which is being featured across digital platforms, including 6thStreet.com, and within flagship stores. A collection of products; the Catalogue blends editorial-inspired visuals, immersive style edits, and modern-day essentials, reflecting the evolving identity of today's shopper through a seamless mix of inspiration, curation, and accessibility.
Neeraj Teckchandani, CEO, Apparel Group, states, more than just a seasonal launch, the campaign is a strategic reflection of how consumers use fashion to express identity. It offers a retail experience that feels personal, curated, and connected, while celebrating the rich diversity of style across the region.
Based in Dubai, UAE, the Apparel Group boasts a growing network of over 2,300 stores and a diverse portfolio of over 85 international brands across 14 countries, including a strong presence in the GCC, India, Southeast Asia, South Africa, and Egypt. Led by Sima Ganwani Ved and Nilesh Ved, Founders, the Group represents global names like Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons, driven by a multicultural workforce of over 27,000.
