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American denim market gets innovative

The American denim market has entered an exciting phase where brands are becoming more and more innovative. Earlier this week, American Apparel relaunched its denim line in a variety of cuts, colors and extended sizes. In December, ’80s cult favorite brand Jordache reintroduced itself to the world after falling out of favor with shoppers for several years.

The Jordache brand printed the company’s logo on certain of its products that glowed  in the dark when consumers flashed a light on it, It also experimented with new washes and trends. A big hit for Jordache is a special rainbow-wash denim, available both in jeans and jean jacket styles.

A key to success for denim brands today will be in their ability to not only create products that consumers will fall in love with, but also to create them in a way that consumers will appreciate. Today, the consumer isn’t looking to be one of a million; they are looking to be one in a million. They don’t want to look like everybody else. They want to have their own unique style and product. 

 

 
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