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Advance Denim uses Invista’s fibre science to ensure repeat purchase

Advance Denim uses Invista fibre science to create international demand for its quality fabrics. Leading Asian, European and US brands source from this 30-year-old Chinese producer, because of its assured quality and fabric innovation. Advance Denim’s General Manager Wang Zongwen attributes the company’s success to their strategic partner INVISTA. She says, the market insights it shares and the innovative technologies in its portfolio have helped them to achieve one breakthrough after another on their way to becoming one of the world’s most innovative producers of high quality denim. The productive partnership between the two began in year 2000 following the development of fabrics incorporating the benefits of Lycra T400 fibre.

Advance Denim was first to market a generation of products that introduced Asian consumers to new standards of comfort, superior performance and wear characteristics. Continuous process improvements over the next two decades led to the 2016 launch of 360° bi-stretch fabrics that use Lycra dualFX technology. Advance Denim enabled its brand and retail customers to set new standards in Asian markets and its international reach had grown to help meet demand for better differentiated products worldwide.

Advance Denim is a 100 per cent specifier of Lycra elastane products and a member of Lycra Exchange, a strategic partnership program that enables close collaboration between Invista and a selected mills who share its commitment to creating consumer access to the benefits of state-of-the-art fabrics.

 
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