According to NPD Group, the adult activewear market in the US generated $50.3 billion revenue in 2019, with men’s category accounting for 51 per cent of the market share and women’s category sharing 49 per cent of the revenues.
When the COVID-19 hit the world in early 2020, and specifically the USA in mid-March, gyms and fitness centers had to close their doors temporarily creating a noticeable dent in athleisure/activewear industry in March. Not to be put down, fitness freaks opted for home workout routines amidst stay-at-home instructions realising that the pandemic is not going anywhere soon.
As a result, according to Lifestyle Monitor, certain athleisure categories, especially in bottoms, have sold really well from mid-April till May ’20 – which are sweatpants and leggings. Sweatpants sell out of overall assortments in the USA apparel stores has gone from 6 per cent in May ’19 to 11 per cent in May ’20. In menswear, it’s 14 per cent of overall sales in the first 5 months of this year as compared to 11 per cent of the same period in 2019.
This surge in activewear in the USA is even more significant considering that all other product categories have seen massive downslide. Lifestyle Monitor’s survey shows that half of all US consumers (47 per cent) are buying less apparel for themselves in 2020 compared to 2019.