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AAFA urges for digitised labeling on products


The American Apparel & Footwear Association (AAFA) has written to the US Federal Trade Commission urging it to provide a timely update to its decades-old product labeling regulations to better leverage digital solutions.

AAFA says consumer experiences could be improved by making product-specific details more readily-available to the tech-savvy consumers of today. It says scrapping product labeling would reduce the environmental impact of apparel manufacturers, brands and retailers.

As much of the information included in product labels and packaging is subject to a series of legislative and regulatory requirements, AAFA believes a timely-update is in order to stray from what can be large, irritating product labels, to instead harness technologies like QR codes, URLs and other scanning solutions that are readily available.