Need to upskill workers to achieve $40 billion export target by 2030: Chairman, AEPC
Highlighting the persistent challenge of a shortage of skilled workers, particularly during the peak seasons, Sudhir Sekhri, Chairman, Apparel Export Promotion Council of India (AEPC), says, the industry needs to not only boost its production capacity significantly but also upskill workers to help achieve the set target of $40 billion in garment exports by 2030.
Skilled workers like tailors and quality checkers are still not sufficient as during the peak season they go to their native villages thereby creating shortage, Sekhri adds.
He further notes the existing limitations in Indian export houses' ability to handle core/basic products required in large quantities and stressed the necessity of ramping up capacities to meet demand.
Additionally, the AEPC aims to train approximately 150,000 skilled workers annually to address the shortage and meet the growing demands of the industry, he adds.
Tale of Two Titans: Why retail brands diverge in financial fortunes
The retail landscape is a story of two halves, with established brands facing contrasting financial realities. For example, sportswear giant Adidas is facing financial struggles while fashion leader Inditex, owner of Zara, reports record profits. This contrast raises the question: what factors are driving these contrasting fortunes?
A shift in consumer trends
While sportswear giant Adidas reported its first annual loss in over 30 years in 2023, Zara owner Inditex, the world's biggest fashion retailer, enjoyed record profits for the same period. This disparity highlights the complex interplay of factors influencing brand performance. A look at Adidas stats show, in 2023, it reported a net Loss of €58 million, first since 1992. What’s more it expects 5 per cent North American sales decline in 2024. By contrast, Inditex net profit in 2023 was €5.4 billion, its highest ever. Sales growth was 10.4 per cent.
Adidas is grappling with a decline in North American demand for sportswear, impacted by overstocked retailers and potentially a waning appetite for athletic apparel. Brand management and inventory control is another issue. The severing of ties with Kanye West and the Yeezy line, once a major revenue driver, further complicates matters. Conversely, Adidas might be struggling to adapt its offerings to meet changing consumer shifts.
Inditex, on the other hand, seems to be benefiting from a shift towards value fashion. Their strategy of price increases appears to be well-received, with consumers prioritizing affordability without sacrificing style. Focus on dynamic sales strategies and price adjustments to maintain profitability despite inflation has worked well. Inditex, also demonstrates success in managing inventory levels, a crucial factor in today's economic climate. It also capitalizes on current fashion trends like "low-rise suede sneakers" to drive sales growth. Moreover, Inditex highlights a strong recovery in China, a significant market. In contrast, Adidas acknowledges a weaker North American market but anticipates growth in the second half of 2024. Geographic diversification seems to be a crucial factor for success.
Strategic manoeuvres
For course correction, Adidas is taking corrective measures. CEO Bjorn Gulden is focusing on core brands like Samba and Gazelle, aiming to recapture market share and improve retailer relationships. Inventory reduction efforts are underway, with plans for at least 10 per cent underlying business growth in the latter half of 2024. Inditex's success on the other hand can be attributed to its focus on dynamic sales strategies and a willingness to adjust pricing. Their diverse brand portfolio, catering to various consumer segments, seems to be another winning factor. Their global reach and focus on a wider range of apparel appear to be advantages.
Analysts weigh in. As Thomas Joekel of Union Investment highlights Adidas' positive trajectory under new leadership, while Cristina Fernandez of Telsey Advisory Group acknowledges lingering uncertainty surrounding Yeezy sales. The future remains to be seen. Adidas projects recovery, while Inditex enjoys a strong position.
Indeed, the contrasting fortunes of Adidas and Inditex highlight the dynamic nature of the retail industry. Adaptability, strategic inventory management, and responsiveness to consumer trends are key differentiators. While the future remains uncertain, both companies offer reasons for cautious optimism, with Adidas seeking to regain lost ground and Inditex building on its record-breaking year.
Bangladesh’s apparel exports to EU declines by 34% in January 2024: Eurostat
In January 2024, apparel exports by Bangladesh to the European Union declined by nearly 34 per cent in value as consumer spending on clothing declined amidst an economic slowdown within the EU.
Data released by Eurostat shows, in January this year, Bangladesh exported 33.92 per cent less apparels to the EU totaling a value of €1.19 billion compared to the previous year's €1.80 billion.
This downturn in demand wasn’t exclusive to Bangladesh alone, highlighted the exporters. It impacted all major RMG exporting countries including the United States and the EU, due to the economic repercussions of the Russia-Ukraine conflict, they added.
Despite the challenging circumstances of 2023, exporters expressed optimism as demand for apparel began to pick up in Western markets, including the EU and the US. Consequently, export orders showed signs of increase in Bangladesh.
Overall apparel imports by the EU also declined by 22.91 per cent to €6.25 billion in January 2024 compared to € 7.9 billion in the same period last year. China remained the top apparel exporter to the EU, while Bangladesh and Turkey retained their positions as the second and third highest exporters respectively.
Specifically, EU’s apparel imports from Turkey decreased by 9.2 per cent to €827.70 million in January 2024 from €911.62 million in the same month of 2023. Imports from India and Vietnam also declined by 34.47 per cent to €270.72 million euro and 16.02 per cent to €296.49 million in January 2024 compared to the previous year.
CHT, Fulgar collaborate to offer sustainable textile solutions at Performance Days
A specialty chemicals company, CHT and a global manufacturer of man-made fibers, Fulgar have collaborated to introduce innovative and sustainable solutions for the textile industry at the ongoing Performance Days trade show in Munich on March 20-21, 2024. One of their premier innovations includes the CHT's BeSo Responsible project that focuses on optimising resource utilisation during textile dyeing processes.
Representing ‘Best Solution, the BeSo Responsible project offers a diverse range of cutting-edge solutions that can be customised and combined to meet the unique performance and sustainability requirements of different companies. One of these solutions is the BeSo Responsible Shortcut process, a groundbreaking approach to dyeing Fulgar's Q-Cycle yarn. This process efficiently integrates dyeing and fixing (post-treatment) into a single cycle, resulting in significant savings in time, water, and energy consumption.
CHT's Bemacid acid dyes, such as Bemacid N-TF or Bemacid F-T, play a crucial role in enhancing the development of this process. These dyes provide high color fastness properties, thereby improving the overall quality and durability of the dyed yarn.
A notable innovation, Fulgar's Q-Cycle yarn is a 100 per cent recycled polyamide fiber produced through a third-party controlled mass balance approach. This revolutionary fiber is manufactured without using virgin raw materials from crude oil. Instead, it relies on an innovative chemical recycling technology that replaces traditional raw materials with pyrolysis oil derived from end-of-life tires. This approach not only reduces CO2 emissions by up to 50 per cent during yarn production but also addresses environmental concerns by repurposing waste materials.
The application of CHT's Shortcut process to Fulgar's Q-Cycle yarn offers numerous benefits. It maintains the functional and aesthetic advantages of products made from virgin polyamide while incorporating environmental considerations.
Kraig Labs recruits top Indian sericulture expert for spring trials
Kraig Biocraft Laboratories, a key player in recombinant spider silk commercialization, unveils its latest strategic move as it welcomes Nirmal Kumar to its senior management team in Vietnam. Kumar, renowned for his 37-year tenure at India's Central Sericulture Research & Training Institute (CSRTI), joins Kraig Labs to lead the spring production trials and launch the BAM-1 hybrid.
With expertise spanning silkworm breeding and mulberry cultivation, Kumar's appointment signals Kraig Labs' commitment to elevating its production capabilities. His role extends beyond overseeing operations; he's tasked with refining production protocols, training staff, and charting expansion strategies in Vietnam.
Founder and CEO Kim Thompson expresses enthusiasm about Kumar's inclusion, citing his invaluable expertise in advancing recombinant spider silk commercialization. Kumar's integration into Kraig Labs marks a significant stride towards achieving the company's production goals and underscores its dedication to innovation in the silk industry.
Roica and Tencel unite for circular economy
In a significant stride towards a circular economy in the textile industry, leading innovators Roica by Asahi Kasei and Tencel by Lenzing AG have forged a pioneering partnership. This collaboration heralds a new era of sustainable and circular-driven textiles, marking a pivotal moment in textile technology and sustainability.
Roica and Tencel have leveraged years of research and development to introduce contemporary, responsible, and high-performing fibers. The partnership aims to cater to the evolving needs of consumers and designers, offering fabrics that seamlessly blend quality with environmental consciousness.
At the core of this collaboration is a shared vision to accelerate progress towards a circular economy, ensuring improved end-of-life solutions for fabrics and garments. Roica introduces its innovative V550 stretch yarn, renowned for maintaining shape and color while boasting high eco-responsibility. Meanwhile, Tencel offers fibers sourced from controlled or certified wood, maximizing resource efficiency and minimizing environmental impact.
The highlight of this partnership lies in the technologies embedded within the fabrics. Roica V550 stands out as the world's first sustainable degradable yarn, certified under ISO 14855-1, while Tencel fibers boast biodegradability in various environments.
Shinohe Hiroaki, Chief Marketing Officer of Roica Europe, emphasized the collaborative effort's significance in shaping the future of sustainable fashion. He stressed the creation of textiles that not only excel in performance and aesthetics but also contribute significantly to a more sustainable planet.
Similarly, Carlo Covini, Business Development Italy & Switzerland at Lenzing Italy, echoed the sentiment, highlighting the partnership's role in setting a new standard for responsible textiles. The combination of Tencel 's recycling potential and Roica 's innovative stretch degradable technology promises a close-to-circular approach solution for brands and consumers.
As part of the partnership, Brugnoli unveils the Yogatime collection, featuring three new articles crafted with these revolutionary yarns. These fabrics cater to various garment needs, ranging from soft T-shirts to elastic leggings, all while prioritizing sustainability and comfort. All items are Oeko-Tex Standard 100 certified, reinforcing the commitment to responsible production practices.
The collaboration between Roica and Tencel not only demonstrates a shared commitment to reducing environmental impact but also signifies a leap forward in textile innovation. As the textile industry embraces sustainability as a cornerstone principle, partnerships like these pave the way for a more eco-conscious future. Discover the Yogatime collection at Stand Brugnoli - N12 - Performance Days - Munich.
Japan to host the second edition of Denimandjeans in Tokyo
Japan will host the second edition of Denimandjeans from March 26-27, 2024, at Hamatsucho-Kan in Tokyo. This international denim-focused show follows the success of its inaugural edition in 2022.
Drawing together more than 30 esteemed indigo and denim producers, including Kurabo, Daily Blue, Foison, Iskur, Artistic Milliners, Pioneer Denim, and US Group, the event promises to showcase Japan's unparalleled expertise and innovation in denim manufacturing.
With Japan ranking as the third-largest importer of denim products worldwide, importing over 180 million pieces annually, Denimandjeans Japan serves as a pivotal platform for industry insiders and enthusiasts to explore and procure premium denim offerings from the country's diverse array of producers.
The two-day program features an impressive lineup of talks and seminars, with renowned figures from both Japan and overseas taking the stage. Among the distinguished guests are denim luminary Adriano Goldschmied, Founder, House of Gold, LLC; Yuji Honzawa, Founder, Dr. Denim and other notable brands; and Moto Suzuki, an innovative force in high-tech apparel solutions.
Adding to the roster of influential speakers include Juan Manuel Gómez, celebrated for his denim artistry, and Lucia Rosin, a fervent advocate of sustainable fashion practices. The event will also feature industry stalwarts like Kawai Shinji, president of Nihon Menpu, and Akihiko Kashino of Jeanologia, alongside branding expert Stefano Aldighieri.
Highlighting Japan's heritage as the epicenter of selvedge denim production, the show will showcase a dedicated Selvedge Corner curated by denim veteran Yuji Honzawa. This special exhibit will feature over 50 unique selvedge denims crafted from Japanese fabrics and global mills, offering attendees a glimpse into the rich tradition and craftsmanship synonymous with Japanese denim.
Puma, Formula 1 launch maiden collaborative collection
Marking a significant milestone in their partnership forged last year, Puma and Formula 1 have unveiled their inaugural collaborative collection.
The capsule collection offers a wide range of attire including track suits, hoodies, T-shirts, sweatpants, and a football jersey, alongside three distinct footwear models. Its footwear highlights include the Future Cat Motorsport, a driving shoe crafted with a partial leather upper and incorporating ProFoam technology within the midsole. Available in black or white color schemes, both iterations feature striking red accents in trim, branding, and laces.
Another standout offering is Puma's CA Pro, a tennis shoe with roots dating back to 1982. Available in black and white variations, each shoe is adorned with Formula 1 branding, complete with a branded keychain and special metal lace dubraes.
Completing the footwear lineup is the Leadcat 2.0 slide, which introduces a third pink option alongside the classic black and white renditions.
While Puma has been involved in Formula 1 since 2001 through partnerships with individual teams, their collaboration has deepened significantly since assuming the role of the sport's official supplier. This enhanced partnership coincides with Formula 1's surge in popularity, further emphasised by the appointment of A$AP Rocky as creative director, infusing the collaboration with his unique blend of fashion and streetwear influence.
Children’s apparel market to grow at 6.8% CAGR from 2023-33
The children's apparel market is forecasted to grow at a CAGR of 6.8 per cent from 2023-33 to reach $386.19 billion by 2033. As per a report by Future Market Insights, some of the factors driving this growth include an increasing demand for kids garments made from cotton fiber due to their easy washability, minimal shrinkage and resistance to color fade.
Urbanisation is also driving the growth in the kidswear market with its expansion of the retail sector. The market growth is also supported by the burgeoning e-commerce sector offering convenience and a wide range of choices for parents.
Parents, particularly in urban areas, are showing a growing preference for branded kids' apparel, driving demand for products from reputable brands.
Clothing-related purchases for kids have surged due to the global increase in newborns, which has boosted the demand for kids' apparel products.
China remains a significant market for kids' apparel, driven by factors such as a rising birth rate, robust economic growth, and increasing disposable incomes. The boys' segment is expected to hold a significant market share, while the girls' segment is projected to exhibit prominent growth due to evolving trends. Additionally, the casual segment is anticipated to witness substantial growth as parents prioritise comfortable and easy-to-wear clothing for children.
BTMA showcases testing innovations at Techtextil 2024
At the upcoming Techtextil 2024 exhibition in Frankfurt, Germany, the British Textile Machinery Association (BTMA) is set to unveil sophisticated systems for testing fibres and advanced materials. Key exhibitors, including James Heal, VeriVide, Shelton Vision, Airbond, and Fibre Extrusion Technologies (FET), will showcase innovative technologies tailored to meet the evolving demands of various industries.
James Heal, renowned for its longstanding partnerships with major technical textile producers, will spotlight its latest Performance Testing collection, emphasizing simplicity, speed, and intuitiveness in testing procedures. The company's AirPro air permeability tester and HydroView hydrostatic head tester promise enhanced efficiency in assessing textile properties, crucial for applications ranging from medical to outdoor gear.
VeriVide's focus on color precision is evident in its DigiEye system, facilitating non-contact color measurement and digital imaging for streamlined quality control across diverse sectors, including automotive, aerospace, and medical industries.
Shelton Vision introduces WebSpector, an automated fabric inspection system equipped with advanced image processing techniques, capable of flawlessly detecting faults even in fabrics with intricate patterns and distortion.
Airbond's latest splicing technologies offer resource efficiency, particularly beneficial for handling expensive materials like carbon and aramid. With 3D-printed patented splicers, Airbond enables seamless yarn splicing, significantly surpassing traditional machines in handling capacity.
FET's collaboration with clients in developing customized fibres and advanced extrusion systems underscores its commitment to meeting niche market demands. With expanded facilities enhancing capacity and efficiency, FET is well-positioned to accelerate technical trials and drive innovation.
BTMA CEO Jason Kent anticipates fruitful discussions at Techtextil 2024, recognizing the event's significance in shaping the trajectory of the technical textiles market. As BTMA continues to champion British textile machinery on the global stage, Techtextil remains a vital platform for industry leaders to showcase innovations and explore emerging opportunities.
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Shein Faces a Multi-Front Battle: Sustainability, regulations and competition
Popular fast fashion giant Shein is a global phenomenon however, it is facing a wave of challenges that threaten its breakneck growth. Indeed, these challenges are a hurdle to its growth but help is in hand in the form of Chinese government which helping it to navigate the challenges.
The road full of challenges
Sustainability concerns: Shein has been criticized for its environmental impact. France is proposing a ban on fast-fashion advertising, potentially including influencer marketing, and fines for companies based on their environmental footprint. The EU's Digital Services Act (DSA) will require Shein to tackle illegal and harmful content, potentially including misleading environmental claims. This is a significant blow as France is a major fashion hub. The legislation aims to curb excessive consumption and highlight the environmental impact of the industry. Shein has been criticized for its use of unsustainable materials and high production volume. This contributes to pollution and textile waste.
Regulation: The aforementioned French proposal and the DSA highlight a growing trend of governments regulating fast fashion. This could increase Shein's compliance costs and limit its marketing strategies. The EU's Digital Services Act (DSA) classifies Shein as a ‘Very Large Online Platform’ subjecting it to stricter content moderation rules. This could impact the way Shein markets its products and potentially limit the spread of misinformation.
De Minimis Exception Scrutiny: The de minimis rule allows parcels under $800 to enter the US duty-free. This rule is being questioned as it allows Shein to offer lower prices, potentially harming American businesses and bypassing regulations. A repeal of the rule could significantly impact Shein's US sales.
Growing competition: Other Chinese e-commerce giants like Temu are competing fiercely with Shein. This competition could put pressure on Shein's pricing and force them to innovate.
Shein and China’s response
While details are limited, Shein might be shifting its focus to transparency and eco-friendly practices to comply with regulations and changing consumer preferences. While there's no official statement on the French ban, but China, a major player in fast fashion, is likely to push back against such regulations. Shein may need to invest in more sustainable practices like using recycled materials or offering repair services. Shein will also need to increase its content moderation efforts to comply with the DSA.
Meanwhile, Chinese government too is doing its bit. China is actively promoting its e-commerce sector globally. This can help Shein and other Chinese brands expand their reach. China may challenge regulations like the French ban or the DSA, arguing they hinder fair trade. China is also revamping its e-commerce infrastructure to maintain fast delivery times despite potential changes to the de minimis rule. Shein's strategic location in South China's garment manufacturing hub helps with this goal. Perhaps what works for Shein is its online-only model and focus on digital platforms that allow for quick decision-making and adaptation to changing regulations and consumer demands.
However, the bottomline is Shein's future success depends on its ability to adapt to a changing landscape. Sustainability efforts, navigating regulations, and potentially adjusting pricing strategies will all be crucial factors. China, meanwhile, is working on streamlining e-commerce logistics to support its fast-fashion giants.
Cotton production estimates for current season revised to 323.11 lakh bales: CCPC
Revising its projections for the current cotton season, the Committee on Cotton Production and Consumption (CCPC) has forecasted a significant rise in production and exports, bolstering optimism in the Indian cotton industry. With a revised estimate of 323.11 lakh bales for the current season, compared to the earlier 316.57 lakh bales, the industry is poised for growth amidst favorable market conditions.
Last season's production has been adjusted downward to 336.60 lakh bales, highlighting the importance of proactive management in response to market dynamics. Despite this adjustment, the CCPC maintains a positive outlook, projecting exports to surge to 27 lakh bales, up from 15.89 lakh bales in the previous season.
The increase in exports comes amid heightened international demand fueled by rising prices on the Intercontinental Exchange (ICE), New York. Indian cotton prices, quoted at Rs 61,500 per candy for the Shankar-6 variety, maintain a competitive edge against ICE May futures, which stand at approximately 93.33 US cents per pound.
With opening stocks projected at 61.16 lakh bales and reduced carryover stocks estimated at 52.27 lakh bales, the industry anticipates stability and growth in the coming months. This reduction in carryover stocks reflects a proactive approach to supply management, aligning with market demands.
The CCPC's projections underscore the industry's resilience and ability to capitalise on favorable international market conditions. With increased production and exports, coupled with competitive pricing strategies, the Indian cotton industry is well-positioned for expansion and revenue generation.
Garment and textiles lead Vietnam’s exports to Cambodia during Jan-Feb’24
Garments and textiles led Vietnam’s exports of 27 key products to Cambodia during the first two months of this year, shows data from the General Department of Vietnam Customs.
Vietnam exported garments and textiles worth $123 million during the period with exports of textile fibers and footwear totaling $17.9 million. Overall exports of garment, textile, and footwear from Vietnam to Cambodia reached $56 million.
Among ASEAN nations, Cambodia stands as the fifth largest export market for Vietnamese goods, trailing behind Thailand, Indonesia, the Philippines, and Myanmar. Cambodia's share corresponds to 13.6 per cent of the total trade turnover between Vietnam and the ASEAN bloc during the first two months of the year.
Techtextil, Texprocess 2024 to focus on sustainability
Recognising the growing importance of sustainability in the textile and clothing industry, industry events Techtextil and Texprocess plan to focus on this forward-looking theme. A key feature of these events will be the Nature Performance area within the Fibers & Yarns product segment.
This area showcases cutting-edge sustainable materials with impressive functional properties, ranging from bio-based to recycled or degradable options. The development of this area is being driven not only by ecological benefits but also by their performance and profitability.
Sabine Scharrer, Director - Brand Management (Technical Textiles & Textile Processing), Messe Frankfurt, says, the objective of this new program is to create platforms for innovative solutions and facilitate networking among industry players.
Among the exhibitors in the Nature Performance Area will be OceanSafe, a Swiss startup presenting its innovative ‘naNea’ solution. Manuel Schweizer, CEO, explains the superiority of their Cradle to Cradle certified fibers and yarns, which are not only biodegradable but also flame-retardant and hydrophilic, making them attractive across various applications.
Another participant, Vegeto, sees Techtextil as an opportunity to introduce its plant-based thermal insulation made from milkweed fibers to new markets. Ghyslain Bouchard, General Manager, stresses the importance of making performance eco-friendly solutions widely accessible.
In addition to showcasing innovative materials, Techtextil features FranklinTill, a renowned trend and future agency, presenting regenerative design under the title Future Materials. This exhibition offers insights into visionary designers and producers contributing to sustainable practices.
The Nature Performance area is a part of Messe Frankfurt's Econogy program, which aims to consolidate sustainability initiatives across their textile events. The program includes the Econogy Finder, an online directory listing certified sustainable exhibitors, Econogy Talks featuring high-profile discussions, and Econogy Tours led by experts to selected sustainable companies.
To be held from April 23 to 26, 2024, Techtextil and Texprocess aim to provide a crucial platform for promoting sustainability in the textile industry and fostering collaboration among stakeholders committed to eco-friendly solutions.
