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India EFTA Trade Pact A boon for textiles and fashion

 

A free trade agreement (FTA) signed between India and the European Free Trade Association (EFTA) on Sunday promises a significant shake-up in the textiles, apparel, and fashion trade landscape. While the deal boasts job creation and economic benefits, its impact on these specific sectors remains to be seen.

Potential boost for Indian exports

Indian exporters, particularly those specializing in cost-competitive garments, stand to gain from the pact. The removal or reduction of tariffs on textiles and apparel entering EFTA countries could lead to a surge in exports. According to a study by the Centre for Monitoring Indian Economy (CMIE), India's textile and apparel exports to the EFTA region currently stand at around $5 billion annually. The FTA has the potential to push this figure significantly higher.

Increased competition for Indian manufacturers

However, the FTA is a double-edged sword. Easier access to the Indian market for European apparel brands could pose a threat to domestic manufacturers. Established European fashion houses, known for their quality and brand recognition, may find a receptive audience among India's growing middle class. This could lead to increased competition for Indian companies in their home market.

The reasons for India's hesitation in the past

India has been cautious about entering FTAs in the past, fearing negative consequences for domestic industries. The reasons for this apprehension included competition from Established brands, as they are known for their quality and brand recognition, which could threaten Indian manufacturers in their home market and job losses; the increased competition could lead to job losses in the Indian textile and apparel sector, particularly for low-skilled workers.

Historical Case Study: The rise of fast fashion

Similar concerns were raised when India liberalized its textile trade in the early 2000s. While the move did boost overall exports, it also opened the door for cheaper garments from countries like Bangladesh and Vietnam. This led to the rise of fast fashion brands in India, which cater to price-conscious consumers but may not prioritize ethical labor practices or environmental sustainability.

Potential impact of EFTA agreement on the key sectors

Sector

Potential Impact

Indian Apparel Exports

Increase

Competition for Indian Manufacturers

Increase

Foreign Investment in Indian Textiles

Potential Increase

Job Creation

Potential Increase (long-term)

EFTA and trade with India

The EFTA is a four-member trading bloc comprising Switzerland, Norway, Iceland, and Liechtenstein. These countries are not members of the European Union and have their own independent trade agreements. As per the data from the Ministry of Commerce & Industry, India, here's a breakdown of their current trade with India. Total EFTA-India Trade, the two-way trade between India and EFTA stood at approximately $18.65 billion in 2022-23, down from $27.23 billion in the previous year. Sector-wise, India is a major exporter of textiles and apparel globally, and EFTA countries likely import a portion of these goods. And for fibres and yarns, EFTA countries may also import raw materials like cotton and synthetic fibers for their own textile industries.

EFTA countries trade with India, individually

Switzerland: India's largest trading partner within EFTA.

o    Exports to India: $15.79 billion (mainly machinery, gold, pharmaceuticals)

o    Imports from India: $1.34 billion (mainly chemicals, gems & jewellery)

Norway:

o    Exports to India: $2.3 billion (mainly seafood, mineral fuels)

o    Imports from India: $1.2 billion (mainly textiles, apparel, machinery)

Iceland:

o    Exports to India: $30 million (mainly fish & fishery products)

o    Imports from India: $10 million (mainly pharmaceuticals, chemicals)

Liechtenstein:

o    Exports to India: Negligible

o    Imports from India: Negligible

A Balanced Approach Needed:

The success of the FTA for India's textiles and fashion industry will hinge on a balanced approach. The government can play a role by investing in skill development for workers, promoting design innovation, and ensuring adherence to stricter labor and environmental regulations. This will allow Indian manufacturers to compete effectively with European brands while maintaining ethical and sustainable practices.

Future Outlook and potential impact of the agreement

The impact of the FTA will likely unfold in multiple stages could be in short-to-mid term, Indian apparel exporters focusing on cost-competitive garments may see a rise in exports. However, domestic manufacturers could face increased competition from European brands. Whereas, in the long term the success of the FTA hinges on India's ability to enhance its design abilities and also to upskill its workforce to compete in the evolving market.

India-EFTA FTA presents a mixed bag for the textiles and fashion sector. The FTA has the potential to significantly impact the textiles, apparel, and fashion trade. While Indian exporters have a chance to expand their reach, domestic manufacturers need to prepare for heightened competition. A focus on innovation, quality, and sustainability will be key for Indian companies to thrive in the new trade environment.

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Dietz-Motoren, a manufacturer of custom electric motors, fans, and blowers, has joined the International Textile Manufacturers Federation (ITMF) as a corporate member. Founded in 1922, the German company employs 270 people and also supplies components to textile machinery companies.

ITMF Director General Christian Schindler welcomed Dietz-Motoren, highlighting that the organization serves not only textile and apparel companies but also those in the supply chain. ITMF offers publications, statistics, and networking opportunities to help members navigate the complex textile industry.

Dietz-Motoren's Key Account Manager, Marrin Degenhardt, sees ITMF's global reach as a valuable asset. Membership will allow them to connect with industry leaders, identify business opportunities and risks, and develop their strategy accordingly. They look forward to actively participating in ITMF activities. 

 

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In a dynamic synergy between Scott Racing Team and three industry-leading companies uniform for the 2024 season emerges, blending innovation, sustainability, and unparalleled performance. This collaborative effort underscores a shared commitment to excellence, with each entity bringing its expertise to the forefront of sports apparel design.

At the heart of this partnership lies the relentless pursuit of superior performance. The 2024 uniform, meticulously crafted in collaboration with Sitip, showcases a fusion of cutting-edge technology and advanced materials. Sitip's renowned fabrics, infused with Roica by Asahi Kasei's premium stretch yarn, redefine sportswear standards, offering athletes unrivaled comfort, breathability, and durability.

The incorporation of Roica  yarn introduces a new dimension of functionality to the uniform, with properties such as color retention, resistance to wear, and ease of maintenance. This innovative approach ensures that athletes can focus solely on their performance, without compromise.

Notably, Sitip's dedication to sustainability further elevates the uniform's appeal. With a comprehensive range of certifications and a commitment to reducing environmental impact, Sitip sets a new standard for eco-conscious manufacturing in the sports apparel industry.

The partnership extends beyond technical excellence, encompassing a shared ethos of responsibility and ethics. Sitip's Sustainability Report, alongside a multitude of corporate certifications, underscores the company's unwavering commitment to ethical practices and environmental stewardship.

Rosti knitwear, renowned for its technical prowess and Italian craftsmanship, rounds out the collaboration with its unwavering dedication to product excellence. The renewal of this partnership reflects a mutual commitment to innovation and quality.

For Ivano Camozzi, President of the Scott Racing Team, the 2024 season represents a reaffirmation of the team's winning legacy. With the support of esteemed partners, the team remains poised to uphold its tradition of excellence, driven by innovation, sustainability, and unwavering commitment to performance.

In essence, the unveiling of the 2024 uniform marks a pivotal moment in the evolution of sports apparel, where cutting-edge technology, sustainability, and performance converge to redefine the boundaries of athletic excellence.

 

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Spinnova Plc and Suzano S.A. have solidified their collaboration with the signing of a Letter of Intent (LOI) aimed at establishing a new production facility for wood-based Spinnova fiber. The LOI outlines plans for Suzano to assume ownership and operation of the facility, with a projected annual capacity of 20 thousand tonnes of fiber. Likely to be situated close to an existing Suzano pulp mill, the facility represents a significant step towards expanding the production of sustainable fiber materials.

The non-binding LOI delineates key criteria for advancing into the pre-engineering phase of the facility's development, including preliminary terms and conditions. Notably, Suzano will spearhead the effort to secure funding for the project, alleviating the need for Spinnova to raise capital. This strategic move allows Spinnova the flexibility to explore potential investments in future plants independently.

Since 2020, Spinnova and Suzano have been collaborative partners in Woodspin, an entity focused on advancing wood-based Spinnova fiber technology. The successful operation of Woodspin's inaugural production facility in Jyväskylä, Finland, serves as a testament to the viability of Spinnova's innovation and Suzano's expertise in textile MFC technology.

The forthcoming pre-engineering phase, slated to commence in the latter half of 2024, hinges on several factors, including the delivery of a Process Design Package (PDP) by Spinnova and strategic approval from Suzano. Additionally, meeting specified process and fiber metrics at the Woodspin facility is deemed crucial.

Tuomas Oijala, CEO of Spinnova, expressed enthusiasm for the partnership's potential to scale fiber technology and achieve large-scale industrial production. Meanwhile, Christian Orglmeister, Suzano's Executive Officer for New Business, Strategy, IT, and Digital, emphasized the company's commitment to expanding Spinnova fiber production capacity, leveraging existing infrastructure, and fostering synergies to drive business growth.

The collaboration between Spinnova and Suzano signifies a significant milestone in advancing sustainable fiber production, underscoring their shared vision for innovation and environmental stewardship.

 

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Led by General Zhang Tao, Vice President and Secretary General, a delegation from the Sub-Council of Textile Industry, China Council for the Promotion of International Trade (CCPIT), met Faruque Hassan, President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA), to discuss a potential collaboration to elevate Bangladesh’s apparel industry on the global stage by organising international exhibitions. 

The delegation was accompanied by Wu Zhizhen, Deputy Director, and Jiao Jiao, Assistant Director,  Sub Council of Textile Industry, CCPIT. Leo Zhuang, Managing Director of Liz Fashion, was also present at the meeting. 

The parties delved into showcasing the strengths of Bangladesh’s Ready-Made Garment (RMG) industry, highlighting its enhanced capabilities in manufacturing complex and high-end fashion products. Additionally, they discussed the Sub-Council of Textile Industry, CCPIT's role in facilitating investments in Bangladesh's non-cotton textile sector, as the country’s apparel sector is increasingly diversifying towards higher-value garments, especially those made using man-made fibers.

Hassan provided insights into the impressive transformation of Bangladeshi garment factories, emphasising advancements in safety, dynamism, modernisation, energy efficiency, and environmental friendliness.

 

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The youthful brand under the Hugo Boss umbrella, Hugo unveiled Hugo Blue, its latest denim-focused line for Gen Z and younger consumers on March 06, 2024 in Berlin. The debut featured a spectacular launch event attended by approximately 1,000 guests.

Attendees at the event explored the inaugural collection of Hugo Blue and immersed themselves in its vibrant world. The experience seamlessly blended inspiring product installations with a diverse array of entertainment and gaming elements.

Despite having initiated the Hugo x Replay jeans capsule collaboration with Replay in October 2022, the German fashion powerhouse opted to launch its standalone brand, encompassing menswear, womenswear, and all-gender pieces. 

The collection showcases bold logo details and various shades of blue denim, with a primary focus on denim essentials and streetwear, including printed t-shirts, hoodies, tops, shorts, pants, and outerwear.

The key looks were creatively presented through three distinct ‘closets,’ featuring playful inflatables, denim walls, and large LED panels. A ‘Customisation Zone’ allowed local artists Rafaella Braga and Max Teutsch to personalize guests' Hugo Blue pieces live, adding a unique touch to each item.

Additionally, each participant received a Hugo Blue denim tote bag, while selected VIP guests were treated to a teaser in the form of a denim jacket with an iron-on flower patch and an integrated NFC chip, offering an immersive Hugo Blue experience on Snapchat. The event also marked the introduction of Planet Hugo, an ecosystem of connected experiences on Roblox, a leading platform for communication and connection.

The launch showcased the first two 3D environments of Planet Hugo—Hugo Hangout and Hugo Fashion Match—in a gaming zone, displaying different immersive spaces simultaneously on multiple screens. Nadia Kokni, SVP- Global Marketing and Brand Communications, Hugo Boss, highlighted the event's focus on activating gaming and the metaverse as cultural focal points.

 

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Despite the positive momentum, Gap anticipates that fiscal 2024 net sales will remain flat compared to $14.89 billion in 2023, contrary to analysts' expectations of a 0.48 per cent rise.

In Q4 FY24, Gap’s comparable sales increased by 4 per cent while those of Old Navy experienced a 2 per cent growth. However, sales of the brands Athleta and Banana Republic declined by 10 per cent and 4 per cent respectively.

Gap reported net sales of $4.30 billion, a 1.3 per cent increase surpassing estimates of $4.22 billion during the quarter. Additionally, the company reported a profit of 49 cents per share, outperforming estimates of 23 cents per share.

Gap's gross margin surged by 38.9 per cent, a substantial increase of 530 basis points, driven by lower supply-chain costs related to freight and manufacturing, as well as controlled promotions and price adjustments on select products like leggings and skinny jeans.

The company's forecast suggests that the process of enhancing product assortments, particularly at Athleta and Banana Republic, may take longer than initially anticipated.

Richard Dickson’s CEO, strategic initiatives to revitalise Gap's brands, particularly Old Navy, have successfully attracted consumer interest in its apparel and accessories. The company had witnessed a decline in sales over the past few quarters as customers shifted towards competitors like Amazon.com and Shein, which offer diverse product assortments.

 

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A leading Finnish fashion and textile technology firm, Infinited Fiber Company has successfully concluded a €40 million funding round with investments from prominent new investors such as Inditex, TTY Management, Youngone, and Goldwin, alongside existing backers.

This marks the second round of investments for the company, following the initial closure in the summer of 2023, which saw H&M Group, Adidas, Bestseller, and Zalando join forces with investment entities VTT Ventures, Security Trading, and Nidoco AB.

Petri Alava, Co-founder and CEO, highlighted the pivotal role of this investment in advancing the scale-up of Infinna, the company's flagship product. Alava emphasised that the industry's confidence in their technology solidifies it as a key driver for circularity in the textile sector.

The new investors represent heavyweight entities in the retail domain. TTY Management, owned by Tadashi Yanai, the influential figure behind Fast Retailing, which oversees brands like Uniqlo, Theory, J Brand, and Comptoir des Cotonniers, stands out among them.

Inditex, the parent company of Zara, has unveiled ambitious sustainability targets, aiming to accelerate emission reductions. The strategy entails slashing scope 1 and 2 emissions by 90 per cent from a 2018 baseline, while reducing value chain emissions (scope 3) by 50 per cent of 2018 levels. The company has set the ambitious goal of achieving ‘net zero’ emissions by 2040, intending to utilise offsets to tackle the remaining 10 perc ent of emissions that are challenging to eliminate.

Infinited Fiber Company specialises in Infinna, a revolutionary cellulosic fiber derived entirely from textile waste. Resembling cotton in look and feel, Infinna serves as a sustainable alternative for crafting various apparel items, including T-shirts, jeans, blouses, dresses, hoodies, and more. With the support of these investors, Infinited Fiber Company aims to further its mission of promoting sustainability within the fashion and textile industry.

 

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In a groundbreaking move following their December partnership and exclusive preview in Europe and Japan, Lee and Diesel have announced the global availability of their revolutionary Dieselves Lee capsule collection.

These two denim giants, traditionally seen as competitors, have joined forces to craft a collection of jeans entirely fashioned from fabric sourced from both brands’ unsold stock. Each pair is artisanally conceived and meticulously crafted to celebrate differences in length and rise. 

Every Dieselves Lee Jean is a unique blend, with Diesel denim on one side and Lee denim on the other. Simon Fisher, Managing Director, Lee-Europe says, this capsule collection redefines competition and places innovation at the forefront. By merging their strengths, the two brands have set a new standard, one denim at a time.

This collaboration symbolises the unifying power of denim in harmony with both brands' dedication to fostering unity.

Through this collaboration, Lee and Diesel have also reaffirmed their commitment to innovation and sustainability, inspiring change in the fashion industry and beyond.

 

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Over 1,000 international exhibitors are expected to showcase their products at the upcoming ITM, Turkey's premier textile machinery exhibition, to be held from June 04- 08, 2024, at the Tuyap Fair and Congress Center in Istanbul.

Few of the premier exhibitors at the trade fair will include Oerlikon’s Polymer Processing Solutions division, its joint venture partner BB Engineering and Oerlikon Barmag Huitong Engineering. 

The presentations of these companies will encompass complete solutions from melt to yarn, fibers, and nonwovens, emphasising the harmony and quality ensured by their integrated technology. They will unveil concrete sustainability strategies, celebrating the 20th anniversary of their e-save sustainability label introduced in 2004.

André Wissenberg, Head -Marketing, Corporate Communications, and Public Affairs, underscores Oerlikon’s commitment to profitable and sustainable growth, reflecting their ethos of performance, quality, sustainability, and commitment.

Mechanical recycling offered by the company, led by OBHE homogenizer technology, focuses on PET waste, ensuring uniform melts for further processing. 

BB Engineering's VacuFil system complements the effort by recycling post-consumer and post-production polyester waste with consistent quality.

Oerlikon's prowess in digitalisation, epitomised by the Plant Operation Center (POC), will be upgraded with atmos.io, allowing for enhanced data processing and customer control over their business operations.

 

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