The Las Vegas Convention Center hosted Sourcing at Magic Las Vegas from February 13-15, 2024, attracting 800 exhibitors representing 40 countries, including African nations, Brazil, China, and the United States.
The event showcased a diverse array of offerings, ranging from technology suppliers and service providers to manufacturers, industry experts, and nonprofit organisations. With a focus on entrepreneurship, sustainability, and social good, the event featured verified-sustainable exhibitors.
Richard Jessup, Vice President-Sales, Optitex, a Tel Aviv-based company specialising in 2D pattern making and 3D avatars, was surprised by the presence of global companies of the show.
Among the first-time exhibitors was jellibeans, an AI-powered design-to-production collaboration and intelligence platform based in Los Angeles. Brian Marsh, Co-founder and COO emphasised their aim to help users identify and forecast trends while enabling them to monetize their passion for fashion.
Stratasys, an Israel-based 3D printing giant, made its Sourcing debut, showcasing its ability to directly print 3D designs onto fabric. Colton Mehlhoff, Manager-Applications Engineer, highlighted the company's capability to achieve designs not feasible with other techniques, particularly suitable for high-end brands like Dior, Louis Vuitton, and Alexander McQueen.
Hong Kong-based quality-control service provider QIMA offered rapid on-the-ground inspection and auditing services worldwide, ensuring compliance with international labor laws and regulations. Dory Lanenter, Senior Business Development Manager, emphasised their client-focused approach and technological efficiency.
Emphasising his focus on the buyer’s perspective, Andreu David, Vice President, Sourcing at Magic, Las Vegas, says, this ensures a strong return on investment for both buyers and exhibitors.
