Prominent US apparel conglomerate, VF Corporation plans to embark on an ambitious expansion in partnership with global retail giant GMG. 

Spanning the Middle East, North Africa, and Southeast Asia, the company’s expansion plan involves setting up over 300 stores for VF Corp's renowned brands, including Vans, The North Face, and Timberland, within the next five years.

As a part of the partnership, GMG will expand the presence of VF Corp's brands by setting up network of mono-brand partner stores across the world. The company currently operates 90 mono-brand stores in the Middle East, North Africa, and Southeast Asia, which it plans to expand extensively by 2029.

The company also plans to introduce VF Corp’s brands in new Southeast Asian markets. It will particularly focus on the United Arab Emirates and the Kingdom of Saudi Arabia, while extending its footprint into North Africa and Egypt. It will also introduce The North Face brand in the North African market.

Mohammad A. Baker, Deputy Chairman and CEO, GMG, highlights the shared vision between the two entities and the commitment to deliver exceptional consumer experiences. Citing factors like an expanding labor force and a burgeoning consumer base, he underscores the immense growth potential of the SEA market.

Martino Scabbia Guerrini, Executive Vice President and Chief Commercial Officer, VF Corporation, emphasises on the role of the enhanced partnership in driving regional marketplace strategies and delivering innovative solutions to better cater to local consumers' needs.

Having commenced in 2012 with the brand Timberland in GCC countries, the collaboration between GMG and VF Corporation, has evolved significantly to encompass multiple brands across various regions. Despite VF Corporation registering a 16 per cent discline in Q3of fiscal 2024, the company remains focused on its strategic expansion efforts, underpinned by its partnership with GMG.