Levi Strauss & Co. (LS&Co) aims to overhaul its digital infrastructure across the US, Canada and Europe. The company has entered a definitive global partnership with enterprise commerce leader Scayle for this project. It will migrate to Scayle’s modular, API-first architecture to deploy advanced AI-powered capabilities - including its ‘Outfitting’ style tool and conversational AI stylists - at significantly higher velocities than its previous legacy systems allowed. This technological upgrade is fundamental to showcasing the brand’s expanding ‘head-to-toe’ denim lifestyle assortment to a global consumer base, moving beyond its traditional identity as primarily a denim-bottoms manufacturer.
Scaling efficiency amidst $10 billion growth target
With site migrations scheduled from 2026 through 2027, the replatforming project is engineered to eliminate the ‘integration tax’ associated with monolithic legacy software while optimizing checkout and promotion engines.
This operational efficiency is central to LS&Co’s objective of scaling net revenues from $6.3 billion to $10 billion, while simultaneously expanding operating margins toward 15 per cent. We are rewiring Levi’s to operate as a best-in-class, DTC-first retailer, states Jason Keinath, Vice President-Product Management, LS&Co.
By leveraging Scayle’s retail-born technology, the brand intends to drive omnichannel consistency and premium digital experiences for its fans in over 120 countries, solidifying its competitive posture in an increasingly fragmented digital retail landscape.
Levi Strauss & Co is a global denim and apparel leader managing iconic brands like Levi’s, Dockers (recently divested), and Beyond Yoga. The company is currently executing a multi-year strategy to scale its direct-to-consumer business, which now accounts for approximately half of its total revenue. With e-commerce growing at double-digit rates, the firm is prioritizing premiumization and AI-driven customer engagement to achieve its ambitious mid-single-digit revenue growth targets for 2026 and beyond.
