Global apparel retailer Uniqlo launched its Uniqlo LifeWear collection in India. As per Indian Retailer report, the collection was launched under an ‘Everyday Performance’ concept. It has been created in joint venture with Sweden’s top athletes to support health and better living, maximizing comfort and performance in everything from working out to a life on the go.
The collection, Uniqlo+ was inspired by direct input and testing feedback from Uniqlo Team Sweden athletes, as well as other UNIQLO global brand ambassadors. Items in the new collection optimize comfort, even in sweltering summer conditions, so people everywhere can lead healthier, better lives.
Uniqlo+ reflects an enduring commitment to functionality and sustainability. Fabrics used incorporate recycled polyester made from collected PET plastic bottles and polyester fibers made from renewable biomass. Parkas in the collection employ fluorine-free water repellents. To create the knitwear, UNIQLO also used techniques that minimize material losses.