Trident has signed a licensing agreement with Kathy Ireland Worldwide Inc to acquire the Kathy Ireland brand. The licensing agreement gives Trident the right to use the Kathy Ireland brand, in its home textiles products. The company will also include the brand in its rapidly expanding e-commerce business and feature it on many of the most recognizable platforms in the digital space, as well as at select major brick and mortar retailers.

This will help Trident emerge as a vigorous international home textile player and showcase its presence efficaciously to the brand-conscious market of United States of America, Canada, United Kingdom, India, and the European Union. Punjab-based Trident is a vertically integrated textile and paper manufacturer and is one of the largest players in home textile space in India. The company registered a 200 per cent growth in its net profit to Rs 112.15 crore in third quarter ended December 2020, while revenues from operations grew 20.39 per cent to Rs 1,303.15 crore.