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Second edition of MU Prima, appointment with high-end textiles, accessories

Last year, Milano Unica inaugurated a brand new global project: Milano Unica Prima, the first international trade show dedicated to the pre-collections of men’s and women’s high-end textiles and accessories. On July 6-7 the second edition of Milano Unica Prima will open at Fieramilano city.

Milano Unica Prima is a project hinged on two key pillars: the presence of the world’s best fabrics and accessories manufacturers and the rapid anticipation – two months ahead of the traditional schedule – of the selection of textiles and accessories. A creative, business-focused event is a one of its kind initiative at the international level. The event offers a chance to establish a bridge between the upstream and downstream of the fashion supply chain, favoring the exchange of information and suggestions for customisation.

The show takes place in a period in which collections are still in progress and customisations can be developed from supplier-customer interactions.

The success of the inaugural edition in July 2015 was confirmed by the confirmation of entrepreneurs this year. Worth noting among the new entries is the participation of prestigious brands dedicated to women’s textiles that complete, in number and quality, with the high-end men’s textiles offering.