The UK's premier contemporary fashion and lifestyle show, Scoop, is set to return to Olympia West in Kensington from February 11 to 13, 2024. This season's theme, 'A Return to Wonderment,' invites visitors to 'Uncover the Exceptional' through a playful exploration of romance, glamour, and quintessential Britishness.

Inspired by Victorian artwork, the campaign imagery for the new season presents a modern and eccentric illustration that captures the essence of Scoop's fun and fashion-forward approach to the event.

Since its inception in 2011, Scoop has been at the forefront of discovering cutting-edge designers from around the world, giving the show its unique identity. Founder and Managing Director Karen Radley emphasizes the importance of supporting British designers and creating a unique fashion showcase in London.

"I love the way the new campaign imagery captures the essence of Scoop while maintaining that most important sense of fun and humor," Radley says. "One of my greatest joys is discovering new and emerging designers and innovators and giving them a platform to reach the right people. 'A Return to Wonderment' captures the spirit of the season and the excitement visitors can expect from the carefully curated edit of designers we will be hosting."