Fashion rental firm Rent the Runway has sent out an e-mail to consumers stating plans to ‘proactively provide details and additional transparency’ about its cleaning processes. It said that even when scientific information is still developing, it has ‘no reason to believe’ that it’s cleaning processes are ineffective against COVID-19. Also, it maintained that there is currently no evidence that COVID-19 can be transmitted from soft surfaces like fabric or carpet to people.
Besides, Rent the Runway has also added a new subscription option – a two-swap plan – to encourage more women to turn to renting rather than buying clothes. The firm had been offering two plans up until now – an unlimited subscription where users pay $159 per month to rent four items at any time while swapping them as frequently as they desire during the month.
And the second plan was a one-swap plan wherein customers pay $89 on a monthly basis to have four items at once that can be swapped at the turn of each month. The new model allows users to swap four items two times each month and it costs $135 per month.
