Reebok’s maternity collection offers options for an active lifestyle, including hitting the gym or running errands. To start with, the collection will include leggings and tank tops in sizes XS to XL, with high-stretch fabric. The core products, the Lux Maternity Tight and the Seamless Maternity Tank, are both built with softness, comfort and support in mind. The collection debuted with black and navy, but the company intends to offer more color choices soon. The goal was to create comfortable, supportive apparel for the active woman at every stage of her life. The collection is aimed at keeping moms-to-be feeling empowered and confident during any activity, whether they're at the gym or at work.
Maternity segment of the women’s market has traditionally been underserved. Maternity wear has become trendy, stylish, form-fitting, and designed to highlight a woman’s curves during pregnancy. The Asia-Pacific region is showing the strongest growth. Finding decent maternity wear is a challenge. As well as a perceived lack of glamour, many brands are reluctant to give headspace to maternity ranges, knowing that most women won’t spend much on clothes they will only wear briefly. But savvy brands are creating investment pieces designed to live long beyond pregnancy – and be worn by people who are not pregnant at all.
