Italian fashion brand Prada and sportswear giant Adidas will jointly launch a new sportswear collection made from recycled nylon. As per a Retail Gazette report, each item in the collection will be made by Prada in Italy. It will made from the recycled re-nylon fabric, created through the recycling of plastic waste collected from oceans, fishing nets and textile fiber waste. The fabric can be purified and recycled indefinitely, with no loss of quality.
The Adidas for Prada Re-Nylon collection will be launched on January 13. It will shift the entire Prada production from virgin nylon to Re-Nylon — a milestone underscored by Lorenzo Bertelli, Group Marketing Director and Head, Corporate Social Responsibility. The collection will be a fusion of the technical innovation and innate knowledge of performance sportswear synonymous with Adidas, and the luxury vision of Prada. The sneakers will be available in monochromatic black and white colorways while the collection also includes six bags.
The Adidas for Prada Re-Nylon collection will be available globally in Prada boutiques and on Prada’s and Adidas’ online shops and will be accompanied by a dedicated campaign and a unique digital activation.
