Pitti Uomo is warming up for its number 90th edition, which will take place from June 14 to 17, 2016 in Florence, Fortezza da Basso. The event will host 1,219 brands and collections, including 536 exhibitors from abroad (44 per cent of total companies participating); all focusing on men’s fashion novelties for spring/summer 2017.
While paying tribute to their number 90th edition, Pitti will play with numbers according to this season’s main theme ‘Pitti Lucky Numbers.’ Installations, graphics and layout solutions will be inspired by numbers and figures, a trend also influencing many fashion brands for some seasons now.
The event will host various newcomers including some significant younger fashion and sneaker brands. Among them there are Department 5, a military inspired sportswear brand, and Doppia A, a casual chic men’s line. Another new brand is Dictionary Project, offering tops and sweats characterized by prints and applications. Also debuting sneaker brands include Pony, a historical US sneaker brand returning to Europe, Master of Art-MOA, an innovative sneaker brand designed by artist Thoms, and Mizuno 1905, a new capsule collection originating from the renowned Japanese sports brand.