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Pitti Uomo brings new age eco-fashion to fore

"Another successful edition of Pitti Uomo came to a close with 19,400 buyers and 30,000 total visitors visiting the show. It also witnessed increased country participation with Germany, the UK, the Netherlands, France, the US and Canada, Hong Kong and India being among them. While there was a slight decline of visitors from Japan, China and Switzerland, Italian buyers, after some seasons of decreasing traffic, are slowly returning to Florence."

 

Pitti Uomo brings new age eco fashion to fore 2424242424242424242Another successful edition of Pitti Uomo came to a close with 19,400 buyers and 30,000 total visitors visiting the show. It also witnessed increased country participation with Germany, the UK, the Netherlands, France, the US and Canada, Hong Kong and India being among them. While there was a slight decline of visitors from Japan, China and Switzerland, Italian buyers, after some seasons of decreasing traffic, are slowly returning to Florence.

Showcasing S/S ’19 designs, the fair presented highly energetic outdoor-inspired area hosting various under-the-radar apparel, footwear and accessory collections combining function and fashion. And Wander offered outdoor-meets-fashion semi-transparent protective parkas, micropattern functional sweats and shorts and innovative design nylon accessories. South2 West8, a Japanese fishing apparel brand, offered both a casual apparel line and a technical collection of jackets and tops characterised by cool camouflage patterns such as trout, duck and leaf prints. Special anti-mosquito nets are printed and employed for cool jackets. Woolrich Outdoor, a collection offering bright, colorful and ultra-functional materials pieces to be worn both in the open air and in the city, also debuted during the show.

Trending streetwear

Comfortable silhouettes and functional materials were the highlights of Roberto Cavalli’s new collection andPitti Uomo brings new age eco fashion to fore 31313131313 Fumito Ganryu’s newly launched eponymous collection. His comfortable cool contemporary looks play with XXL hooded sweatshirts and anti-fit functional trousers. Siviglia, a Made In Italy men’s trouser specialist, presented its three most iconic trouser models–a five-pocket, a chino and a luxury denim style.

North Sails, an eco-conscious brand, gave a sneak peek into a series of capsules and product emphasising its connection with life at the sea and regattas. It has launched a total-look collection entirely made by recycling PET bottles. And Italian outer jacket 100 per cent animal friendly brand Save The Duck launched its new line of Ocean is My Home jackets made with Nety, a fabric made from 100 per cent recycled nylon fishing nets. In addition, part of what the company will earn from selling this line of jackets, will be donated to the Surfrider Foundation Europe, which cleans beaches and seas. Sease, an ‘outdoor sports meets urban life’ brand created by brothers Franco and Giacomo Loro Piana debuted this season. It employs eco-friendly fibres such as Fulgar, a bio-based yarn Evo from castor seeds, regenerated denim by Italdenim and thermore Ecodown.

It was all about colour trendy apparels this season. Colours such as orange, yellow, pink, red, green and blues made the entire show vibrant. Brands such as Blauer, Woolrich, K-Way and Ten C and Original Penguin, made them a part of their ensemble. Pony, the US historical sneaker brand, launched its new capsule collection Pony x Yong Baek Seok at Pitti. This collection’s signature is strong geometric colourful elements on both the upper and soles. This Korean designer has created important sneaker collections for Dolce & Gabbana, Diesel and Bally and is now head of design at the men’s sport division of Tod’s.

Harmont & Blaine, as a part of its Heritage Collection, launched ‘Camicia 8 Tessuti’, an iconic shirt model made with a patchwork of eight fabrics from past successful shirt models. Lotto is also celebrating its 45th anniversary and launched a series of new colorful running sneakers and a special model for Marco Cecchinato, the Italian tennis player who recently competed in the Roland-Garros semi-finals.

The launch pad

Giada, an Italian jeans manufacturer debuted the show by launching Hand Picked, a complete total-look collection 100 per cent accurately made in Italy, employing Japanese denims for jeans and Loro Piana fabrics for polo shirts. Replay has launched Replay Sportlab, a 25-piece capsule inspired by street and board sports and characterised by comfortable fits and made with functional fabrics that can be worn when playing sports. These include a special indigo material that looks like denim but is as soft and comfortable as a sweatshirt. Maurizio Donadi’s Atelier & Repair project focussed on upcycling old casual pieces into new items has launched a new brand – Produce Better. This new line only offers jackets and tops made with raw Candiani Denim Fabric’s Re-Gen, a newly launched 100 per cent regenerated denim treated with organic substances only.

 
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