Paolo Gnutti, CEO, PG Denim Project and Denim Consultant have joined hands with global denim manufacturer Isko to launch a new fabric collection called ‘Isko Luxury By PG.’ As per The Spin Off reports, the collection will be unveiled at the Denim Premiere Vision in Berlin, on May 17-18. The collaboration aims to focus on creating a new collection based on Isko's technology in the world of sustainability and PG's creativity and innovation, says Gnutti. It will primarily focus on fabrics though it will also offer other collections.

The initial focus will be on countries where the luxury segment is more prominent such as Italy, France, the UK, Germany, the US and Japan, says Marco Lucietti, Director-Strategic Projects, Sanko Holding Isko Division. And adds working with Isko will ensure a sustainable collection for the company as per its DNA. The PG world will bring creativity, while respecting at the same time the use of sustainable materials.

Together, we aim to bring to the market a highly sustainable, luxury collection. Our motto is to offer Responsible Luxury' which helps us cater to a luxury but conscious consumer, adds Luceitti.