The LVMH Group and its Maisons have begun making or supporting production or distribution of large quantities of alternative non-surgical face masks to help protect against contamination, as well as hospital gowns.

Christian Dior is making protective gear that is indispensable to slow propagation of the virus. The brand is also distributing masks to its workers including cashiers in supermarkets, retailers and employees in government services.

In addition, Louis Vuitton is making gowns for frontline hospital workers in Paris hospitals, which face a serious shortage of protective clothing. The gowns are being made by volunteers at a workshop near Louis Vuitton headquarters in Paris.

Loewe is also engaged in the production of non-surgical masks in its Getafe factory, near Madrid. They will be distributed to volunteer workers as well as to Maisons employees and their families. In addition, 100,000 masks have been donated to the Spanish Red Cross to assist the country’s hospital staff.

Celine has mobilized resources and teams as well to help Paris hospitals. Some 50,000 gowns have already been donated to Paris hospital staff. Moët Hennessy has sent nearly 1,000 gowns to Professor Zehra at the Montreuil hospital, while La Grande Epicerie de Paris donated 400 gowns to self-employed nurses in the 7th arrondissement of Paris.

Kenzo has made fabric available – including from the Savoir-Faire Ensemble platform – to produce 1000 gowns for the staff of the Montreuil hospital and is making its production resources and fabric available for the manufacture of 1000 additional units.