Luxury fashion brands Karl Lagerfeld, Bally and Hugo Boss are setting up standalone digital stores in the UAE and Middle East markets. As per Gulf News, the Swiss shoe and accessories brand Bally has partnered with Jashanmal Group to expand in the Middle East market. Currently, Bally.ae services all of the countries of the Gulf area, plus Lebanon, Jordan and Pakistan.
Similarly, Karl Lagerfeld has partnered with the Chalhoub Group to operate stores on a franchise basis. The microsite Karl-Me.com will drive the brand’s digital approach and offer a tailor-made experience for visitors in the Middle East.
Fashion sales in the UAE, whether through a store or online, make up 50 per cent of all non-grocery retail sales. In Saudi Arabia, it would be in the 40 per cent range. The online fashion retail market is driven by omni-channel retailers, as per RedSeer Consulting. Fashion verticals are increasingly capturing a larger portion of the market with a wide variety of products at a competitive pricing.
