Home textiles leader, Welspun has named bollywood actor Vidya Balan as the brand’s new ambassador. Celebrated for her authenticity, deeply held values, and discerning choices in her career and personal life, Balan is seen as a perfect embodiment of Welspun's commitment to quality, trust, and innovation in home solutions.

The brand views Balan as a natural fit, reflecting its core values of integrity, reliability, and substance. Her grounded demeanor and belief in meaningful collaborations mirror Welspun's dedication to providing products that address real-life needs with consistent care and quality. Balan will feature prominently in Welspun's upcoming 360-degree marketing campaign. The brand films will highlight the durability, comfort, innovation, and everyday relevance of Welspun's extensive range of home textile offerings.

Embodying Welspun;s spirit of being grounded, relatable, and inspiring, Balan proves to as the perfect partner as the brand expands its reach and deepen its relevance across Bharat, states Saumil Mehta, President & Business Head of Domestic Home Textile at Welspun Global Brands.

Pradnya Popade, Head - Marketing for Domestic Home Textile, Welspun Global Brands, adds, Balan's authenticity, practical choices, and pan-India appeal make her a natural fit. Her effortless storytelling and ability to connect meaningfully with broad audiences reflect the kind of relationship we aim to build with our consumers. She resonates with the same values that define our brand: trust, relevance, and purpose. At a time when Indian consumers are moving toward smarter, value-driven purchases, Welspun offers products that combine durability, functionality, and innovation, ensuring they are well worth the investment.

Expressing her excitement about the partnership, Vidya Balan shares, Focusing on durability, comfort, and diverse designs, Welspun understands people’s daily needs and delivers with sincerity