Following a successful launch in Amsterdam, the Jeanius Hub is set to make its debut in the New York City, showcasing cutting-edge advancements and fresh ideas for the denim industry. This dedicated area will enable new companies and innovations to highlight exciting developments shaping the future of denim.

Among the pioneering companies featured in the Jeanius Hub include Lab Denim, which will present its patented, indigo-free, post-weave colorization technology. This innovative process recreates authentic denim wear patterns without the use of harmful chemicals, offering a more sustainable approach to denim finishing.

Another Circ will highlight its proprietary hydrothermal process to recover original materials from polycotton blends. This technology yields fibers that can be reused for creating like-new textiles, significantly reducing waste in the industry.

COLOUizd will showcase its new dyeing process with its proprietary technology. The company’s method helps reduce water consumption during dyeing and features a patent-pending yarn coloration process that also saves energy and lowers the carbon footprint of denim production.

Formerly known as Renewcell, Circulose has relaunched with new investors and a strategic partnership with Spanish retail giant Mango. The Circulose fiber is made entirely from 100 per cent recycled cellulose textiles. These textiles are recovered and repurposed to create regenerated man-made cellulosic fibers such as viscose, lyocell, modal, and acetate, offering a circular solution for textile waste.

The Jeanius Hub's presence in New York underscores the denim industry's strong push towards sustainability, innovation, and responsible manufacturing. It provides a crucial platform for these groundbreaking companies to present solutions that address some of the industry's most pressing environmental challenges.