British sportswear giant Gymshark made in retail debut in Europe by opening the brand’ first permanent brick-and-mortar store in Amsterdam. This impressive three-story location spans over 1,000 sq m, marking a significant milestone for the UK-based brand's expansion.
Sam Kane, Head-Communications, Gymshark, notes, the store has been meticulously designed from We Do Gym’ wall text on the brickwork to the special CBum mannequin and the exclusive Amsterdam merchandise.
Founded in Birmingham, UK, in 2012, Gymshark reported a 9 per cent Y-o-Y rise in revenue to £607.3 million. The brand first entered the Dutch market in April 2025 with an outlet in Roermond, and now, boasts a prominent flagship store in the bustling heart of Amsterdam.
The decision to choose Amsterdam for its European flagship was strategically driven by the Netherlands' flourishing fitness market. Approximately 17 per cent of the Dutch population are gym members, one of the highest percentages in Europe, making it an ideal location for Gymshark's community-focused approach.
Ben Francis, Gymshark's Founder and CEO, notes, with over nine million visitors per year, Kalverstraat is a logical choice. Moreover, fitness truly thrives here. This new Amsterdam store consolidates Gymshark's commitment to engaging its European customer base directly and expanding its global footprint.
