Lanvin is looking to boost sales in the US and China by adding new product areas and diversifying beyond European brands and into a younger age bracket. Fosun, a Chinese conglomerate, bought a controlling stake in Lanvin in 2018 and has continued to add new brands since then. China’s Fosun is on the hunt for an addition to its collection of fashion brands, which includes Lanvin and St John Knits.
First, Fosun aims at floating Lanvin on the New York Stock Exchange via a blank-check company in October or November. A potential acquisition would come after that. The purchase could follow the template established by Lanvin’s acquisition of Sergio Rossi last year, which allowed it to bolster its offering of accessories. The company is looking at areas including beauty and skin care as well. Lanvin houses the eponymous French fashion brand as well as Italian shoemaker Sergio Rossi, Austrian lingerie brand Wolford, US women’s wear maker St. John Knits and Italian menswear brand Caruso.
Lanvin’s 2021 revenue grew 39 per cent, including sales from Sergio Rossi after the brand was acquired in the second half. Lanvin hopes to achieve profitability before taxes, depreciation and other items by 2024 as planned.