Nonwoven is an established sector in developed countries, while some work needs to be done in markets where it is still in its infancy. Internationally, nonwoven sector will experience growth. Affordability and awareness are the two important factors that will push exponential growth in this sector. Govind Periwal, CEO, Pioneer Hygiene Products’ says quantity, consistent quality and affordability are important for the nonwoven and technical textiles sector to grow in developing markets like India.
Pioneer Hygiene Products has a current annual capacity of 6,000 metric tons of PE films and is India’s largest breathable PE film manufacturer. In the past five years, many companies have stepped into India to focus on hygiene products. Global giants like P&G, KC and Unicharm are active players in the market. The issue is slow penetration in rural areas, feels Periwal. When it comes to diapers, pullup pants are gaining momentum, in India.
Hygiene and infrastructural sectors will drive growth of nonwovens. GST, will help with in promoting the nonwovens sector as it will push domestic manufacturing,.