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IBA Craft selected as a finalist at National Startup Awards


Indian Beautiful Art, also known as IBA Craft was selected as a finalist in the National Startup Awards in the AR category. The company was awarded for the introduction of JIT – A new tool in textile technology.

The tool deals with the ‘demand-oriented production’ methodology with an objective to produce what is demanded by the market and control utilization of natural resources along with no dumping of waste fabric or garment. The problem is being solved in two parts, instead of getting prints of the photoshoot, images on the clothes are tested using technology. This effectively cuts the cost of photoshoot production and creates a single prototype for various patterns of the same garment. The colors and designs can be changed directly with sizes till 5 XL, saving time and resources. Secondly, it is assisting in compliance of energy, water, and environment conservation.

IBA has shipped over 1 million products worth $5 million to over 136 countries. The company boasts of a steady base of 500,000 customers around the world. It is known worldwide for its focus on redefining the process on which the garment industry runs.