Jersey Lomellina is launching ‘Hole in one’, a new advertising campaign dedicated to the world of performance fabrics for sportswear. Customers will then be planning various versions of the campaign worldwide.
The campaign by Jersey Lomellina, and international leader in the production of stretch circular knitted fabrics and consolidated symbol of 100 per cent Made in Italy quality in the world, is dedicated to golf. It is a milestone for the company which, for the first time in its history, moves from women’s wear to a more high performance, dynamic, high-tech, modern and elegant menswear.
For the first time ever Jersey Lomellina has collaborated with an illustrator to bring the campaign to life: Jacopo Camagni, an artist whose style hints at the American and European school but with some Japanese influences, has introduced some elements of the Manga world to get closer to the Far East in the campaign. A new hybrid image was born, an innovative and unique crossover.
Lomellina has chosen the world of comics also because it is in line with the recent eco-friendly trend: in addition to allowing countless creative possibilities, illustration does not need people to move and does not require the use of high environmental impact instruments like photo shooting sets.
