H&M, the renowned fashion retailer, has revealed its plans to launch both physical stores and an online presence in Brazil by 2025. This move marks another significant stride in H&M's expansion within Latin America, with an initial focus on major cities in Southeast Brazil, aiming to expand its reach across the entire country over time.
Having established its first Latin American store in Mexico back in 2012, H&M has since made its presence felt in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica. With a population exceeding 210 million in Brazil and a strong fashion-forward culture, the market holds immense potential for growth.
H&M Group is all excited about the forthcoming expansion announcing the opening of its first store and online platform in Brazil in 2025. With its positive progress in Latin America, group sees great opportunities in Brazil.
This marks an incredibly exciting step as it brings H&M's fashion, quality, and sustainable offerings at the best prices to numerous customers across the country. To ensure the success of this endeavor, H&M has formed a partnership with the Dorben Group, leveraging their wealth of local expertise and knowledge.
The group is delighted to have partnered & joined forces with H&M in Brazil, further strengthening its existing relationship with a fashion industry leader.
This collaboration allows both companies to capitalize on their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market.
