H&M Group has launched a new multi-brand paper packaging system that’s reusable and recyclable. As per Fashion Network, the new bags are made of certified paper that can be made to be as protective of the products as plastic is. And once opened, the bags are recyclable as the company aims to cut down on the overall level of waste produced. 

The company’s distribution centres in the UK, Netherlands, Sweden, China, Russia and Australia have been testing sustainable solutions for millions of packages.  It is currently diving deep into digital and said the fact that e-commerce is increasing worldwide is driving large amounts of plastic waste, so there’s “an increased need to find new solutions for more sustainable packaging”.

Much of the packaging used to fulfil online deliveries is plastic-based and the majority of it ends up in landfill sites or, even worse, the oceans.

So far, the new packaging has been introduced to customers at Cos, Arket, Monki and Weekday. The H&M brand has started to implement it in selected markets, and it will be rolled out more widely at the brand in the months ahead. The &Other Stories brand will also be added to the programearly next year.