Sweden’s non-profit H&M Foundation and prominent photography museum Fotografiska have entered into a two-year collaboration to accelerate the development of inclusive societies.
Fotografiska's visitors will be taken on a journey to picture a world where garments can grow directly on human skin through an array of imaginative notions. To further raise awareness about how innovation can drive transformation, seven examples of planet positive solutions that can shift the fashion industry are introduced in a 3D inspiration room. This online tour makes it possible for anyone to learn more about these ideas in the comfort of their own home.
The aim is to create awareness of the powerful impact sustainable fashion innovation can achieve if given the opportunity to scale. The innovation space conjures a T-shirt made of trapped carbon dioxide from the air or shoes crafted from wine-making leftovers and lab-grown cotton. One of the innovations could save 80,000 million liters of water, which is the same amount 115 million people drink during a year. Another solution can reduce 7,20,000 metric tons of Co2 emissions annually, comparable to the total life-cycle emissions of 120 million polyester T-shirts. These solutions are presented as existing and giving back instead of taking from the planet.
