Men's accessories brand GRAMS28 is embracing the brick-and-mortar experience with their inaugural pop-up store in London's vibrant Soho district. Starting October 25, 2023, customers can immerse themselves in GRAMS28's world of luxury products and innovative designs, exploring the brand's offerings firsthand.

"We want our customers to not just see, but feel and experience the essence of GRAMS28," shared Benjamin Chan, GRAMS28's founder and principal designer. "We're incredibly grateful for the support we've received, and we're committed to crafting even more exceptional products for everyone."

Encompassing the brand's creative philosophy, the pop-up store promises an immersive experience, allowing customers to connect with GRAMS28's unique aesthetic and craftsmanship.