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Coloro system ensures precise colours for textiles

Ascential, home to trend authority WGSN and Festival of Creativity Cannes Lions, and China Textile Information Center (CTIC) are set to revolutionise the global colour industry with the launch of new colour system, Coloro which is a 3D colour model. Coloro is a radical new colour system that unleashes creativity by decoding colour as the human eye sees it.

Following a 100-year-old colour methodology, refined with 20 years of scientific innovation led by CTIC, Coloro uses logical codes and intuitive design to ensure fashion and textile professionals get the precise colour they planned for easily and accurately first time around.

Coloro is based on a 3D colour model which defines colour based on a distinct 7-digit code representing the point where hue, lightness and chroma intersect. Of the potential 1.6 million colours available in that system, 3,500 have been selected for showcase in the Coloro products, based on global input from trend forecasters at WGSN, colour experts at CTIC and creative and fashion industry leaders.

The product - comprising physical and digital tools and a comprehensive consulting programme provides a new dimension of colour intelligence. Coloro workspace, launching in June, is set to open a new level of creative potential by changing the digital experience of working with colour forever.

Thorsten Traugott, leader of the Coloro launch at Ascential stated that Coloro simplifies how a person identify and create colours, enabling colour to be a truly strategic tool for the creative industry. Harnessing the colour expertise within CTIC.

Hu Song, vice president of CTIC, commented that CTIC has invested more than 20 years of deep colour analysis, leading to the development of this unrivalled colour coding system that will open a new level of confidence to brands making and implementing the right colour decisions. Through the partnership with Ascential, global market leaders across industries will have immediate access to this innovative colour solution.

Duncan Painter, CEO of Ascential commented that as a company, the key priority is to bring innovation and value to the industries. This exciting new product will help customers even better.

 
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