Los Angeles–based California Market Center (CMC) will introduce virtual-event series CMC Uploaded for its August edition of LA Fashion Market. The virtual show will run August 3–5 on Zoom. Matthew Mathiasen, Manager-Buyer and Community Relations, CMC will host live chat sessions featuring showrooms, salespeople and brand representatives. The package also will include features on the CMC’s social media, blogs and e-blasts.
CMC Uploaded’s participation package offers a one-hour time slot where sales representatives will be able to talk about a product they represent. The program is open to CMC showrooms in addition to businesses that are not located in the building but would like to participate.
The CMC plans to be open for the upcoming LA Fashion Market, scheduled to run August 02–05. Event organizers noted that individual showrooms would be open at their discretion.
