Diesel, in collaboration with UNIDO, is launching an innovative circularity project. This fall, they will introduce 28,000 pairs of jeans made from a minimum of 20% recycled fibers sourced from cutting scraps in Diesel's Tunisian supply chain.

The partnership's goal is to establish a closed-loop recycling system for fabric-cutting scraps, highlighting the value of treating production waste as a valuable resource. Diesel aims to promote responsible raw material use through circular business models across the supply chain.

The project focuses on developing a local business ecosystem in Tunisia, starting with sorting and cutting scraps in garment factories. These scraps are then transformed into regenerated cotton fibers through mechanical recycling, reintegrating them into the denim production process.

So far, around 7,500 kg of textile-cutting waste from Diesel's denim production has been collected and processed into 46,000 meters of recycled fabrics for the jeans. An additional 4,200 kg of waste will be utilized in Diesel's upcoming Spring/Summer 2024 collection.

This initiative aligns with Diesel's long-term sustainability strategy, For Responsible Living, and supports UN Sustainable Development Goal 12. By adopting recycled fibers, Tunisia's textile industry can significantly reduce its environmental impact, conserving water, lowering carbon emissions, and minimizing the use of hazardous chemicals.