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Burberry phases out harmful chemicals

Burberry intends for every single product it sells to have at least one positive attribute by 2022.

Some products might be made out of an environmentally-friendly material, like its newly introduced Econyl made from recycled fishing nets. Others might use traditional materials, but they are manufactured at a carbon-neutral factory.

Burberry has also set a goal of removing harmful chemicals from its products by 2022 and has trained more than 1,000 employees in chemical management to facilitate that goal. In 2017, the company sourced 21 per cent of its cotton ethically through the Better Cotton Initiative, but that’s increased to 68 per cent this year. In the two years since the five-year plan was put into place, 36 per cent of Burberry products have been made to have at least one such attribute. The goal is for all of its products to meet the criteria by 2022.

On the operations side, the brand’s major focus is on the raw materials stage of the supply chain, which is responsible for 50 per cent of all Burberry’s carbon emissions. Burberry intends to cut emissions by 95 per cent by switching as much of its supply chain to renewable energy as possible. From 2018 to 2019, Burberry obtained nearly 60 per cent of its energy from renewable sources, a 43 per cent reduction from 2016. The brand is already carbon neutral in its retail stores in the Americas and parts of Europe, the Middle East and Africa.

 

 
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