The British Fashion Council (BFC) has announced eight emerging designers who will receive Newgen support, sponsored by Topshop, to showcase their collections at London Fashion Week (LFW) on September 16- 20, 2016. Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams will all continue to receive support this season. In addition to the seven designers, one new designer will receive Newgen support for the first time; Royal Academy of Art graduate Paula Knorr whose women's wear brand is now in its third season.
Meanwhile, Ashley Williams, Ryan Lo and Molly Goddard will host catwalk shows while the other designers will host static presentations. Each of the Newgen designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, taking residence after their show or presentation to host press and buyers appointments.
Sarah Mower, BFC Ambassador for Emerging Talent, Chief Critic, VogueRunway.com and Chair of the Newgen committee commented that discovering, supporting and mentoring Newgen is the most vital and effective work the British Fashion Council does. The designers who graduate through this scheme are the lifeblood of London and its reputation as a creative hotbed with business credentials developed at a very early stage. This generation is thinking of new ways of presenting and is natural communicators of the digital age – they are all individualists with exciting, optimistic ideas which are a delight to see.