Apparel Group, a dominant force in the fashion and lifestyle industry, has proudly announced an exciting collaboration with Alinma Bank, the region's premier center for innovative, Shariah-compliant banking services. 

This strategic alliance opens new avenues for Alinma Bank customers to redeem their hard-earned loyalty points at all Apparel Group store locations across Saudi Arabia (excluding Adidas and R&B brands). 

The groundbreaking partnership aims to provide Alinma Bank customers with unparalleled convenience and flexibility in utilizing their loyalty points across Apparel Group's diverse brand portfolio in the Kingdom. 

With this unique initiative, customers will enjoy a seamless and versatile shopping experience. "We are thrilled to unveil our strategic partnership with Alinma Bank, a collaboration that will redefine the retail landscape and deliver greater value to our esteemed customers," declared Mr. Neeraj Teckchandani, CEO of Apparel Group. 

He further emphasized, "In a time when customers demand more from their shopping journeys, we are responding with an innovative fusion of retail and finance. This strategic alliance not only enhances our customer engagement but also signifies a significant transformation in our business model, aligning our goals with the evolving market demands. 

It paves the way for revolutionizing retail loyalty programs in Saudi Arabia." Effective immediately, Alinma Bank customers can visit any Apparel Group store to redeem their points, elevating their shopping experiences to new heights.