The Berlin tradeshow saw a wide and interesting mix of collections from streetwear to contemporary and high-end collections. The recently concluded tradeshow hosted 1,000 companies and 1,800 collections, attended by buyers and insiders from all over Europe (mainly US and Asia). Though the future of Euro and Greece is shaky, the mood was optimistic and enthusiastic. Patrick Stupp, CEO of womenswear label Rich & Royal, said that generally, buyers have lower budgets to spend on fairs. This brand, though scored almost a two-digit growth on the number of orders during the last ordering season and grew 50 per cent.
Einstein & Newton, the T-shirts only label expanded its product portfolio within the last season into full-range apparel collection for women and men. This brand, located on the outside area were providing a barbecue in a truck-booth for visitors.CEO, E&N, Mario Lipovac speaking about the tradeshow said that the label had developed into a brand for high-quality retailers that were exhibiting at Premium.
A denims show had apparels inspired by the 70’s which were a hit, outer jackets in military styles, luxury sportswear, ‘Shoendals’, a new footwear trend, wood watches in accessories and the colour orange were all a part of the show.
