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Amsterdam Denim Days schedule for April 17

Amsterdam Denim Days will be held from April 17 to 23, 2017. World class denim stores will present tailored product launches, presentations, exhibitions and special offers geared for the denim obsessive. Denim brands, producers, consumers, insiders and designers will celebrate the indigo world. This year’s brand participation has grown further. Among the confirmed participants are: Tommy Hilfiger Denim, Calvin Klein Jeans, Nudie Jeans, Lee, Kings of Indigo and Wrangler.

Trade show Kingpins Amsterdam will gather top innovators and trendsetters from the denim industry, presenting novelties from about 90 global exhibitors from top-notch mills, wash houses, full package manufacturers and trim providers. Lined up are: denim trends for fall/winter 2018-2019, fits, fabrics and finishes. Invista will present results of its research conducted across five countries to learn consumers’ vision on jeans – what they love, what frustrates them and what they want to see in future.

A seminar will help brands find ways for achieving better fit products thanks to technology and data. Lenzing will launch its latest garment collection under the name of Sustainable Denim Wardrobe as an attempt to develop a denim lifestyle collection that enables ecologically conscious consumption.

Experts will speak about the opportunities, challenges and progress being made toward making the denim supply chain sustainable, from fiber through apparel.