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Adidas launches Ivytopia

Adidas has launched a collection in collaboration with Beyoncé’s Ivy Park, called Ivytopia, the new drop includes fashion styles, performance gear, footwear, and accessories available in inclusive and gender-neutral sizing. Moreover, the drop includes children’s wear. In particular, the collection features swimwear and modern silhouettes created with everybody in mind. Design details include floral-inspired prints, bold crystal prints, futuristic details and shapes to evoke another worldly experience. It also includes textiles like printed power mesh, metallic spandex, stretch twills, and French terry that speak to Ivy Park’s love of athleticism and fashion, amplified through lines and cuts that are abstract yet flattering. 

Accessories for the collection mirror the apparel’s inspiration and include a five-panel wide brim hat, a reversible IVP bucket hat, as well as a tote that is oversized and multi-functional with removable exterior pouch pockets. Also included is a three-pack assortment of socks in line with the collection’s color palette. 

Rounding out the collection is footwear styles including the iconic Stan Smith, which has been re-worked with a bold and slightly futuristic look. Additionally, there are both a new iteration of the Savage sneaker and the Ultra Boost in engineered knit which provides a light touch through design and feel.

 

 
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