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Adidas expects sales to increase by 8% in 2019

Adidas expects its sales to increase at a rate of between 5 percent and 8percent on a currency-neutral basis in 2019 with significant sequential top-line acceleration during the fourth quarter. The company’s gross margin is forecast to increase to a level of around 52.0 percent in 2019.  The operating margin is expected to increase between 0.5 percentage points and 0.7 percentage points to a level between 11.3 percent and 11.5 percent. 

 In the third quarter, the company’s currency-neutral revenue grew by 6 percent. This improvement reflects high-single-digit growth in Sports Performance, driven by increases in the training, running and outdoor categories. Its gross margin increased by 0.3 percentage points to 52.1 percent (2018: 51.8 percent). The brand’s net income from continuing operations decreased by 2 per cent to € 644 million.  It’s revenues in the first nine months of 2019, increased by 5 percent on a currency-neutral basis.