Global fashion brand and part of Inditex Group, Zara has collaborated with Renewcell to launch a capsule collection made with Circulose®, a branded material produced from 100 per cent recycled textiles.

Developed by Renewcell, Circulose® is a biodegradable raw material used to produce textile fibers for fashion like viscose and lyocell. Fibers produced with Circulose® helps brands to limit the use of virgin textile fibers, reducing the climate and environmental impact caused by raw material production and waste.

Soon operating at commercial scale in their new plant in Sundsvall, Sweden, the 100 per cent textile-to-textile recycled material Circulose® by Renewcell continues to save waste from landfills by creating value through circular supply chains with brands around the world, now with Zara.

For Zara, this collaboration is part of Inditex's Sustainability Innovation Hub, an open-innovation platform. The aim is to work alongside start-ups, academic institutions, and tech centers to promote and scale initiatives developing new materials, technologies and processes that reduce the environmental footprint of fashion and help advance towards more sustainable production.